{"id":4409,"date":"2022-12-01T12:58:20","date_gmt":"2022-12-01T11:58:20","guid":{"rendered":"https:\/\/leanstartup.hr\/?p=4409"},"modified":"2024-09-19T11:56:59","modified_gmt":"2024-09-19T11:56:59","slug":"adopt-a-chicken","status":"publish","type":"post","link":"https:\/\/smion.com\/hr\/adopt-a-chicken\/","title":{"rendered":"Adopt a Chicken nudi priliku svakome da postane farmer iz fotelje!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nedostatak zastupljenosti \u017eena u ruralnim podru\u010djima ne utje\u010de samo na razvoj poduzetni\u010dkog ekosustava ve\u0107 spre\u010dava mnoge \u017eene da u potpunosti razviju svoje potencijale. Kako bi se dosko\u010dilo ovom problemu i unaprijedio polo\u017eaj \u017eena u poljoprivredno-prehrambenoj industriji, pokrenut je Empowering Women in Agrifood program. <\/span><span style=\"font-weight: 400;\">EWA program organizira Lean Startup Hrvatska u suradnji s EIT Food. Rije\u010d je o programu podr\u0161ke namijenjenom poduzetnicama u ranoj fazi karijere u svrhu razvijanja odr\u017eivog poslovanja. Program je pokrenut s ciljem postizanja rodne ravnopravnosti i poticanju \u017eena na zauzimanje vode\u0107ih pozicija u poljoprivredno-prehrambenoj industriji. U 6-mjese\u010dnom programu poduzetni\u010dke inkubacije u Hrvatskoj sudjeluje 10 poduzetnica, a jedna od njih je i Ivna Podrug koja stoji iza startupa \u201eAdopt a Chicken\u201c. Ovo je njena pri\u010da.<\/span><\/p>\n<h3><b>Ideja iza startupa Adopt a Chicken<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Uvoz konzumnih jaja u Hrvatsku iz europskih zemalja raste, a na godi\u0161njoj razini iznosi preko 4 milijuna eura vrijednosti jaja.\u00a0 Postavlja se pitanje<\/span><span style=\"font-weight: 400;\">, koje je porijeklo tih jaja \u0161to se svakodnevno konzumiraju i mo\u017ee li se vjerovati natpisima na ambala\u017ei i raznim oznakama. Ovakvi primjeri nisu rijetkost u prehrambenoj industriji i trebaju hitna rje\u0161enja u vidu pove\u0107avanja transparentnosti i sljedivosti proizvoda. <\/span><span style=\"font-weight: 400;\">Spajanje digitalnog na\u010dina \u017eivota sa odr\u017eivim omogu\u0107uje kupcima da postanu dio proizvodnje. To je na\u010din gradnje povjerenja izme\u0111u proizvo\u0111a\u010da i potro\u0161a\u010da i pove\u0107avanje transparentnosti proizvoda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peradarstvo je neophodan dio sto\u010darske proizvodnje, ali nosi odre\u0111ene negativne posljedice za okoli\u0161. Rje\u0161enje za umanjivanje negativnih utjecaja je regenerativna poljoprivreda kojom se bavi startup Adopt a Chicken. <\/span><span style=\"font-weight: 400;\">Cilj je ulagati u mobilne samoodr\u017eive peradarnike koji umanjuju \u0161tetni u\u010dinak na okoli\u0161, koriste solarnu energiju i regeneriraju zapu\u0161tene pa\u0161njake. Koke su u svom prirodnom okru\u017eenju, slobodno se kre\u0107u i transportiraju s pa\u0161njaka na pa\u0161njak.\u00a0 <\/span><span style=\"font-weight: 400;\">Regenerativno peradarstvo je tek u za\u010decima u RH i <\/span><span style=\"font-weight: 400;\">\u017eelim postaviti pozitivan primjer drugima jer postoji veliki potencijal, naro\u010dito na podru\u010dju Dalmatinske zagore zbog o\u010duvanja kr\u0161kih pa\u0161njaka.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-4409 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/smion.com\/hr\/adopt-a-chicken\/jaja\/'><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/jaja-e1669893827653-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"Adop a chicken\" srcset=\"https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/jaja-e1669893827653-768x1024.jpg 768w, https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/jaja-e1669893827653-225x300.jpg 225w, https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/jaja-e1669893827653.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/smion.com\/hr\/adopt-a-chicken\/adop-a-chicken\/'><img decoding=\"async\" width=\"777\" height=\"424\" data-src=\"https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/Adop-A-Chicken-e1669900174685.jpg\" class=\"attachment-large size-large lazyload\" alt=\"Adop A Chicken Ivna Podrug\" data-srcset=\"https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/Adop-A-Chicken-e1669900174685.jpg 777w, https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/Adop-A-Chicken-e1669900174685-300x164.jpg 300w, https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/Adop-A-Chicken-e1669900174685-768x419.jpg 768w\" data-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 777px; --smush-placeholder-aspect-ratio: 777\/424;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/smion.com\/hr\/adopt-a-chicken\/koka\/'><img decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/koka-e1669893810195-768x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"Adop a chicken\" data-srcset=\"https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/koka-e1669893810195-768x1024.jpg 768w, https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/koka-e1669893810195-225x300.jpg 225w, https:\/\/smion.com\/wp-content\/uploads\/2022\/12\/koka-e1669893810195.jpg 1024w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3><b>Razvoj poslovanja\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cilj startupa Adopt a Chicken je uspostaviti web stranicu preko koje bi kupci imali priliku posvojit svoju koku, dati joj ime i pratiti je kroz sve faze proizvodnje. Planiran je videonadzor u\u017eivo i tjedni izvje\u0161taji na mail adresu. Ideja funkcionira na principu mjese\u010dne pretplate koja osigurava svje\u017ea jaja na ku\u0107nu adresu, uz popratne informacije.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Osim online usluge, vrata farme koja se nalazi u Dicmu pokraj Splita su uvijek otvorena te je mogu\u0107e fizi\u010dki posjetit koke i iskoristit tu priliku za obiteljski izlet na svje\u017eem zraku u dalmatinskoj zagori.<\/span><\/p>\n<h3>O polaznici EWA programa<\/h3>\n<p><span style=\"font-weight: 400;\">Ivna Podrug apsolventica je na Agronomskom fakultetu i tre\u0107a je generacija peradara s tradicijom dugom preko 40 godina. Ivna p<\/span><span style=\"font-weight: 400;\">rati trendove dana\u0161nje poljoprivrede, s naglaskom na dobrobit \u017eivotinja i okoli\u0161. Startup trenutno stavlja naglasak na podni uzgoj, a uskoro slobodni i ekolo\u0161ki. Sva\u00a0 jaja su proizvedena bez upotrebe antibiotika, hormona i ostalih dodataka. Ivna isti\u010de: &#8220;Svaki na\u0161 proizvod nosi dio nas, na\u0161e tradicije i obitelji&#8221;.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ivna isti\u010de kako joj je Empowering Women in Agrifood program otvorio mnoga vrata.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">&#8220;Uz pomo\u0107 poznastava koje sam stvorila sudjelovaju\u0107i u programu, prona\u0161la sam budu\u0107e partnere. <\/span><span style=\"font-weight: 400;\">Upoznala sam osniva\u010de ruraline.com koju su mi ponudili priliku da postanem dio njihove pri\u010de. Pomogli su mi rije\u0161iti problem transporta i logistike, \u0161to mi je od velikog zna\u010daja za nastavak ove pri\u010de.\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Tako\u0111er, imam samo rije\u010di hvale za svog mentora Hermesa koji mi je nesebi\u010dno pru\u017eio svoje vrijeme i vrijedne savjete. Uvijek je tu za motivaciju i spreman je odgovoriti na brojna pitanja.\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Zahvalna sam na EWA programu jer mi je pomogao da upoznam novi dio sebe i iza\u0111em iz zone komfora. Smatram da je jako va\u017eno za \u017eene u poljoprivredi da izgrade samopouzdanje, a sudjelovanje u ovakvim programima je veliki korak k tome. &#8220;<\/span><\/em><\/p>\n<h3><b>O EIT Food inicijativi<\/b><\/h3>\n<p>EIT Food je najve\u0107a i najaktivnija svjetska zajednica za inovaciju hrane. Sna\u017eno poti\u010de inovacije s ciljem izgradnje prehrambenog sustava koji \u0107e proizvoditi zdravu i odr\u017eivu hranu.<\/p>\n<p>Uz potporu Europskog instituta za inovacije i tehnologiju (EIT), tijela Europske unije, EIT Food inicijativa ula\u017ee u projekte, organizacije i pojedince koji dijele njihove ciljeve za zdrav i odr\u017eiv prehrambeni sustav. Istovremeno, omogu\u0107avaju\u0107i inovacijski potencijal u poduze\u0107ima i sveu\u010dili\u0161tima, ohrabruju startupe u poljoprivredno-prehrambenom sektoru na razvoj novih tehnologija i proizvoda. Poduzetnike i stru\u010dnjake opremaju vje\u0161tinama potrebnim za transformaciju prehrambenog sustava, a potro\u0161a\u010de stavljaju u sredi\u0161te njihova rada poma\u017eu\u0107i u izgradnji povjerenja kada je u pitanju podrijetlo njihove hrane.<\/p>\n<p>EIT Food je jedno od devet inovacijskih zajednica koje je osnovao Europski institut za inovacije i tehnologiju (EIT), neovisno tijelo EU-a osnovano 2008. za poticanje inovacija i poduzetni\u0161tva diljem Europe.<\/p>\n<p>Saznajte vi\u0161e na www.eitfood.eu ili ih zapratite putem dru\u0161tvenih mre\u017ea:\u00a0<a href=\"https:\/\/twitter.com\/EITFood?_ga=2.19224251.261832472.1628493662-1654997525.1603886917&amp;_gac=1.184488404.1626678032.Cj0KCQjwxdSHBhCdARIsAG6zhlXoWrs_vpBdp5D9JMMwd5rvSfB_Mwm0-Dmo8MwY-iNI4LagJxFWGbcaAi4uEALw_wcB\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.facebook.com\/EITFood.eu\/?_ga=2.19224251.261832472.1628493662-1654997525.1603886917&amp;_gac=1.184488404.1626678032.Cj0KCQjwxdSHBhCdARIsAG6zhlXoWrs_vpBdp5D9JMMwd5rvSfB_Mwm0-Dmo8MwY-iNI4LagJxFWGbcaAi4uEALw_wcB\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/eit-food\/?_ga=2.19224251.261832472.1628493662-1654997525.1603886917&amp;_gac=1.184488404.1626678032.Cj0KCQjwxdSHBhCdARIsAG6zhlXoWrs_vpBdp5D9JMMwd5rvSfB_Mwm0-Dmo8MwY-iNI4LagJxFWGbcaAi4uEALw_wcB\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/c\/EITFood\/featured\">YouTube<\/a>\u00a0i\u00a0<a href=\"https:\/\/www.instagram.com\/food.unfolded\/?hl=en&amp;_ga=2.19224251.261832472.1628493662-1654997525.1603886917&amp;_gac=1.184488404.1626678032.Cj0KCQjwxdSHBhCdARIsAG6zhlXoWrs_vpBdp5D9JMMwd5rvSfB_Mwm0-Dmo8MwY-iNI4LagJxFWGbcaAi4uEALw_wcB\">Instagram.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nedostatak zastupljenosti \u017eena u ruralnim podru\u010djima ne utje\u010de samo na razvoj poduzetni\u010dkog ekosustava ve\u0107 spre\u010dava mnoge \u017eene da u potpunosti razviju svoje potencijale. Kako bi se dosko\u010dilo ovom problemu i unaprijedio polo\u017eaj \u017eena u poljoprivredno-prehrambenoj industriji, pokrenut je Empowering Women in Agrifood program. EWA program organizira Lean Startup Hrvatska u suradnji s EIT Food. Rije\u010d [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[9],"tags":[201],"class_list":["post-4409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-hr","tag-eit-food-ewa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adopt a Chicken nudi priliku svakome da postane farmer iz fotelje! - Smion<\/title>\n<meta name=\"description\" content=\"U 6-mjese\u010dnom programu poduzetni\u010dke inkubacije EWA sudjeluje Ivna Podrug koja stoji iza startupa \u201eAdopt a Chicken\u201c. 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