{"id":19909,"date":"2026-05-19T08:15:56","date_gmt":"2026-05-19T08:15:56","guid":{"rendered":"https:\/\/smion.com\/?p=19909"},"modified":"2026-05-19T08:16:42","modified_gmt":"2026-05-19T08:16:42","slug":"digitalne-inovacije-u-prehrambenom-lancu-uloga-eit-food-ekosustava","status":"publish","type":"post","link":"https:\/\/smion.com\/hr\/digitalne-inovacije-u-prehrambenom-lancu-uloga-eit-food-ekosustava\/","title":{"rendered":"Digitalne inovacije u prehrambenom lancu: uloga EIT Food ekosustava"},"content":{"rendered":"\t\t
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Na 19. konferenciji o sigurnosti i kvaliteti hrane odr\u017eanoj u Opatiji predstavljena je tema digitalnih inovacija i njihove uloge u izgradnji sigurnijeg, transparentnijeg i otpornijeg prehrambenog sustava.<\/span><\/p>

U sklopu predavanja predstavljene su aktivnosti EIT Food zajednice i EIT Food Country Representative Hrvatska, s posebnim naglaskom na razvoj inovacija, startupova i me\u0111unarodne suradnje u agrifood sektoru.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Za\u0161to su digitalne inovacije va\u017ene za prehrambeni sustav?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dana\u0161nji prehrambeni sustav suo\u010dava se s brojnim izazovima:<\/span><\/p>

  • slo\u017eenim lancima opskrbe,<\/span><\/li>
  • klimatskim promjenama,<\/span><\/li>
  • rastu\u0107im regulatornim zahtjevima,<\/span><\/li>
  • te sve ve\u0107im o\u010dekivanjima potro\u0161a\u010da vezanima uz transparentnost i sigurnost hrane.<\/span><\/li><\/ul>

    U takvom okru\u017eenju digitalne tehnologije postaju klju\u010dni alat za upravljanje rizicima i pove\u0107anje povjerenja u prehrambeni sustav.<\/span><\/p>

    Tehnologije poput <\/span>umjetne inteligencije (AI), <\/span>blockchaina<\/span><\/i>, <\/span>digitalne sljedivosti, <\/span>napredne analitike podataka <\/span>te pametnog ozna\u010davanja proizvoda <\/span>omogu\u0107uju br\u017ee prepoznavanje rizika, kvalitetnije pra\u0107enje proizvoda i u\u010dinkovitije dono\u0161enje odluka.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    EIT Food: europska zajednica za inovacije u prehrambenom sustavu<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    EIT Food jedna je od najve\u0107ih europskih inovacijskih zajednica u podru\u010dju hrane, podr\u017eana od strane European Institute of Innovation and Technology i Europske unije.<\/span><\/p>

    Zajednicu \u010dini vi\u0161e od 329 partnera iz:<\/span><\/p>

    • industrije,<\/span><\/li>
    • startup ekosustava,<\/span><\/li>
    • sveu\u010dili\u0161ta,<\/span><\/li>
    • istra\u017eiva\u010dkih institucija,<\/span><\/li>
    • i organizacija za razvoj inovacija.

      <\/span><\/li><\/ul>

      U posljednjih osam godina EIT Food podr\u017eao je vi\u0161e od 1600 startupova diljem Europe, uklju\u010duju\u0107i i inovativne timove iz Hrvatske.<\/span><\/p>

      Aktivnosti zajednice usmjerene su na tri klju\u010dne misije:<\/span><\/p>

      • zdraviji \u017eivot kroz hranu,<\/span><\/li>
      • prehrambeni sustav s manjim utjecajem na okoli\u0161,<\/span><\/li>
      • te transparentan, otporan i pravedan prehrambeni sustav.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Uloga EIT Food Country Representative Hrvatska<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        U EIT Foodu vjerujemo da upravo zajednica pokre\u0107e inovacije<\/strong>. Postoji jedna afri\u010dka poslovica koja ka\u017ee da je za odgoj djeteta potrebno cijelo selo. Mi vjerujemo da je i za stvaranje inovacija potrebna cijela zajednica \u2013 zajednica razli\u010ditih dionika: istra\u017eiva\u010da, kompanija, poduzetnika, tehnolo\u0161kih stru\u010dnjaka i obrazovnih institucija.<\/span><\/p>

        U Hrvatskoj aktivnosti EIT Food zajednice provode <\/span>Smion <\/span>i Prehrambeno-biotehnolo\u0161ki fakultet Sveu\u010dili\u0161ta u Zagrebu <\/span>kroz EIT Food Country Representative Hrvatska.<\/span><\/p>

        Cilj je:<\/span><\/p>

        • povezivati inovatore, startupove, istra\u017eiva\u010de i kompanije,<\/span><\/li>
        • omogu\u0107iti pristup europskim programima i partnerstvima,<\/span><\/li>
        • te pru\u017eiti podr\u0161ku kroz edukaciju, mentoriranje i financiranje.

          <\/span><\/li><\/ul>

          Poseban naglasak stavlja se na razvoj agrifood startup ekosustava i povezivanje hrvatskih dionika s europskom inovacijskom mre\u017eom.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          Programi podr\u0161ke za inovatore i startupove<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Tijekom predavanja predstavljeni su i programi koji su dostupni hrvatskim inovatorima i poduzetnicima.<\/span><\/p>

          Me\u0111u njima su:<\/span><\/p>

          • EIT Jumpstarter,<\/span><\/li>
          • Challenge Labs,<\/span><\/li>
          • Regional Pitch Event,<\/span><\/li>
          • Co-operative Innovation,<\/span><\/li>
          • te EWA \u2013 Empowering Women in Agrifood program.<\/span><\/li><\/ul>


            Programi omogu\u0107uju:<\/span><\/p>

            • razvoj poslovnih ideja,<\/span><\/li>
            • validaciju inovacija,<\/span><\/li>
            • povezivanje s me\u0111unarodnim partnerima,<\/span><\/li>
            • pristup mentorima i investitorima,<\/span><\/li>
            • te internacionalizaciju poslovanja.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              Transparentnost kao temelj povjerenja<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              Jedna od klju\u010dnih poruka predavanja bila je da povjerenje u hranu vi\u0161e ne mo\u017ee biti samo pretpostavka.<\/span><\/p>

              Transparentnost, sljedivost i dokazivost postaju klju\u010dni elementi modernog prehrambenog sustava.<\/span><\/p>

              Upravo zato inovacije i digitalne tehnologije imaju sve va\u017eniju ulogu u osiguravanju sigurnosti hrane i ja\u010danju otpornosti prehrambenog lanca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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              Primjeri inovacija iz EIT Food ekosustava<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              Kao primjer predstavljena je startup kompanija Mimica iz Ujedinjenog Kraljevstva.<\/span><\/p>

              Mimica razvija pametne indikatore svje\u017eine hrane koji omogu\u0107uju procjenu stvarnog stanja proizvoda, neovisno o deklariranom roku trajanja.<\/span><\/p>

              Takve inovacije mogu zna\u010dajno doprinijeti:<\/span><\/p>

              • smanjenju otpada hrane,<\/span><\/li>
              • pove\u0107anju sigurnosti proizvoda,<\/span><\/li>
              • te boljoj informiranosti potro\u0161a\u010da.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                Zaklju\u010dak<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                Digitalna transformacija prehrambenog sustava vi\u0161e nije pitanje budu\u0107nosti \u2014 ona se doga\u0111a danas.<\/span><\/p>

                Suradnja izme\u0111u industrije, znanosti, startupova i institucija klju\u010dna je za razvoj sigurnijeg, transparentnijeg i odr\u017eivijeg prehrambenog sustava.<\/span><\/p>

                Kroz EIT Food ekosustav hrvatski inovatori, istra\u017eiva\u010di i kompanije imaju priliku postati dio europske mre\u017ee koja aktivno razvija rje\u0161enja za budu\u0107nost hrane.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                Na 19. konferenciji o sigurnosti i kvaliteti hrane odr\u017eanoj u Opatiji predstavljena je tema digitalnih inovacija i njihove uloge u izgradnji sigurnijeg, transparentnijeg i otpornijeg prehrambenog sustava.<\/p>\n","protected":false},"author":4,"featured_media":19927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[164,165],"class_list":["post-19909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr","tag-eit-food-hrvatska","tag-eit-food-hrvatska-novosti"],"acf":[],"yoast_head":"\nDigitalne inovacije u prehrambenom lancu: uloga EIT Food ekosustava - Smion<\/title>\n<meta name=\"description\" content=\"Na konferenciji o sigurnosti i kvaliteti hrane predstavljena je tema digitalnih inovacija i njihove uloge u izgradnji prehrambenog sustava.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smion.com\/hr\/digitalne-inovacije-u-prehrambenom-lancu-uloga-eit-food-ekosustava\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalne inovacije u prehrambenom lancu: uloga EIT Food ekosustava - 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