{"id":19144,"date":"2025-12-08T11:50:21","date_gmt":"2025-12-08T11:50:21","guid":{"rendered":"https:\/\/smion.com\/?p=19144"},"modified":"2025-12-08T11:51:45","modified_gmt":"2025-12-08T11:51:45","slug":"promicanje-prehrambene-pismenosti-na-urbanim-dogadanjima-zegevege-ilica-qart","status":"publish","type":"post","link":"https:\/\/smion.com\/hr\/promicanje-prehrambene-pismenosti-na-urbanim-dogadanjima-zegevege-ilica-qart\/","title":{"rendered":"Promicanje prehrambene pismenosti na urbanim doga\u0111anjima: ZeGeVege & Ilica Q\u2019art"},"content":{"rendered":"\t\t
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Ove jeseni na\u0161 FoodUnfolded tim imao je priliku sudjelovati na dvama \u017eivopisnim urbanim doga\u0111anjima u Zagrebu: ZeGeVegeu i Ilica Q\u2019artu. Oba su okupljanja stvorila jedinstvene prostore za susret s ljudima, razmjenu ideja i razgovor o prehrambenoj pismenosti i odr\u017eivosti na zabavan i interaktivan na\u010din.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ZeGeVege – Razgovori s fokusiranom publikom<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Festival ZeGeVege odvijao se tijekom dva dana u samom srcu Zagreba. Kao jedan od najpoznatijih gradskih doga\u0111aja posve\u0107enih biljnoj prehrani, privla\u010di stotine posjetitelja \u017eeljnih otkrivanja novih veganskih proizvoda, inovativnih rje\u0161enja i svje\u017eih ideja. Smje\u0161ten blizu glavnog trga, festival koristi stalnu cirkulaciju prolaznika i \u017eivahnu urbanu atmosferu, \u010dine\u0107i ga prirodnim okupljali\u0161tem znati\u017eeljnika, ali i posjetitelja koji dolaze s namjerom.<\/p>

Na \u0161tandu FoodUnfoldeda posjetitelji su bili pozvani sudjelovati u interaktivnim aktivnostima. Skeniranjem QR koda otklju\u010dali bi izazov od devet dijelova na svojim mobitelima i natjecali se tko \u0107e ga br\u017ee rije\u0161iti. Isticanjem tema proizvodnje hrane i prehrambene pismenosti, vizuali slagalice poticali su sudionike da o tim temama u\u010de na zabavan, razigran na\u010din. Najbr\u017ei sudionici osvajali su nagrade lokalnih proizvo\u0111a\u010da veganske hrane. Mnogi su nakon prvog poku\u0161aja \u017eeljeli igrati ponovno.<\/p>

Na\u0161 je \u0161tand privukao ponajvi\u0161e mla\u0111e posjetitelje, parove, skupine prijatelja i obitelji, koji su bili otvoreni za razgovor i znati\u017eeljni oko na\u0161ih aktivnosti. Neki su odlu\u010dili isku\u0161ati digitalnu slagalicu, dok su drugi radije razgovarali s nama o bacanju hrane i odr\u017eivim izborima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ilica Q\u2019art \u2013 Nedjeljno okupljanje zajednice<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Za razliku od festivala, Ilica Q\u2019art stvorila je opu\u0161tenu i dobrodo\u0161lu atmosferu koja je savr\u0161eno odgovarala na\u0161im aktivnostima. Odr\u017ean du\u017e najdu\u017ee zagreba\u010dke ulice, zatvorene za promet cijeli dan, doga\u0111aj je okupio umjetnike, proizvo\u0111a\u010de hrane, obrtnike i male poduzetnike. Uz \u017eivu glazbu, \u0161tandove s kavom i \u017eivahnu publiku, bio je to pravi mali festival zajednice.<\/p>

Posjetitelji su polako prolazili od \u0161tanda do \u0161tanda, znati\u017eeljni i \u017eeljni u\u010denja. Mnogi su zastali kako bi pro\u010ditali na\u0161e bannere i postere, postavili pitanja o projektu i uklju\u010dili se u aktivnosti. Ovaj put mogli su birati izme\u0111u digitalne slagalice ili kratkog kviza o bacanju hrane, a obje su opcije bile jednako privla\u010dne. Mla\u0111i, digitalno vje\u0161tiji sudionici preferirali su izazov slagalice, dok su stariji posjetitelji radije odgovarali na pitanja o bacanju hrane, poput toga koliko se hrane baca u Hrvatskoj i \u0161to mo\u017eemo u\u010diniti da to smanjimo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Za\u0161to je prehrambena pismenost va\u017ena<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Uno\u0161enje prehrambene pismenosti u urbane prostore zna\u010di podizanje svijesti te \u010dini u\u010denje vidljivim, zabavnim i povezanim s na\u0161im svakodnevnim izborima.<\/p>

Prehrambena pismenost odnosi se na razumijevanje onoga \u0161to jedemo, kako se hrana proizvodi, prera\u0111uje, skladi\u0161ti i dijeli. Ona ljudima omogu\u0107uje dono\u0161enje zdravijih odluka za sebe, ali i razumijevanje ekolo\u0161kih i dru\u0161tvenih posljedica vlastitih izbora.<\/p>

Neke od \u010dinjenica koje smo istaknuli u razgovorima:
63 % gra\u0111ana Hrvatske ka\u017ee da baca hranu kod ku\u0107e.
Od toga, 40 % ka\u017ee da hranu baca nekoliko puta mjese\u010dno ili \u010de\u0161\u0107e.
64 % navodi kao glavni razlog \u201cprevi\u0161e pripremljene hrane\u201d.
Pretjerana kupovina tako\u0111er je \u010dest uzrok.<\/p>

Vje\u0161tine prehrambene pismenosti poput planiranja obroka, kreativnog kuhanja i svjesne kupovine me\u0111u naju\u010dinkovitijim su na\u010dinima na koje pojedinci mogu smanjiti otpad i pobolj\u0161ati svoju prehranu.
Odabir lokalno proizvedene i sezonske hrane podr\u017eava poljoprivrednike, smanjuje transportne udaljenosti te osigurava svje\u017eije i nutritivno bogatije obroke.<\/p>

Dijeljenjem ovih spoznaja u zagreba\u010dkim urbanim prostorima nastojali smo povezati apstraktne globalne izazove s konkretnim, svakodnevnim radnjama.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Korak naprijed<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ono \u0161to \u010dini ZeGeVege i Ilica Q\u2019art tako sna\u017enima jest \u010dinjenica da ljudi spontano \u0161etaju, u zraku svira glazba, \u0161tandovi su raznoliki, a zajednica \u017eivi punim plu\u0107ima. U takvom okru\u017eenju prehrambena pismenost nije predstavljena kao predavanje ili kampanja, ve\u0107 kao poziv: slagalica koju treba rije\u0161iti, kviz koji se mo\u017ee isprobati, razgovor u koji se mo\u017ee uklju\u010diti.<\/p>

Ovi doga\u0111aji pokazali su nam da grad sam mo\u017ee biti u\u010dionica u kojoj u\u010denje nastaje kroz spontane, radosne interakcije \u2014 i gdje prehrambena pismenost postaje dio zajedni\u010dkog urbanog iskustva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ove jeseni na\u0161 FoodUnfolded tim imao je priliku sudjelovati na dvama \u017eivopisnim urbanim doga\u0111anjima u Zagrebu: ZeGeVegeu i Ilica Q\u2019artu. Oba su okupljanja stvorila jedinstvene prostore za susret s ljudima, razmjenu ideja i razgovor o prehrambenoj pismenosti i odr\u017eivosti na zabavan i interaktivan na\u010din.<\/p>\n","protected":false},"author":4,"featured_media":19147,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"acf":[],"yoast_head":"\nPromicanje prehrambene pismenosti na urbanim doga\u0111anjima: ZeGeVege & Ilica Q\u2019art - Smion<\/title>\n<meta name=\"description\" content=\"Ove jeseni na\u0161 FoodUnfolded tim imao je priliku sudjelovati na dvama \u017eivopisnim urbanim doga\u0111anjima u Zagrebu: ZeGeVegeu i Ilica Q\u2019artu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smion.com\/hr\/promicanje-prehrambene-pismenosti-na-urbanim-dogadanjima-zegevege-ilica-qart\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promicanje prehrambene pismenosti na urbanim doga\u0111anjima: ZeGeVege & Ilica Q\u2019art - 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