{"id":18592,"date":"2025-07-08T10:28:44","date_gmt":"2025-07-08T10:28:44","guid":{"rendered":"https:\/\/smion.com\/sto-je-validacija-startup-ideje\/"},"modified":"2025-08-01T08:09:06","modified_gmt":"2025-08-01T08:09:06","slug":"sto-je-validacija-startup-ideje","status":"publish","type":"post","link":"https:\/\/smion.com\/hr\/sto-je-validacija-startup-ideje\/","title":{"rendered":"\u0160to je validacija startup ideje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18592\" class=\"elementor elementor-18592 elementor-18426\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-704b93d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"704b93d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d67bf06\" data-id=\"d67bf06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-501e134 elementor-widget elementor-widget-text-editor\" data-id=\"501e134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kada pokre\u0107e\u0161 poslovanje, \u010desto \u010duje\u0161 ljude kako govore o \u201evalidaciji\u201c ili \u201etestiranju\u201c ideja. Ponekad se \u010dini da se ti izrazi koriste samo zato \u0161to se od njih o\u010dekuje da budu upotrijebljeni. Jo\u0161 gore &#8211; izgleda kao da svatko pod time misli ne\u0161to drugo. Najtu\u017enije je kada timovi zavr\u0161e startup program, a i dalje ne razumiju \u0161to zapravo zna\u010di validacija. Ili nisu dovoljno iskreni da priznaju \u0161to su (ili nisu) postigli svojim poku\u0161ajima validacije.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-855abf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"855abf4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1643c91\" data-id=\"1643c91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4653875 elementor-widget elementor-widget-text-editor\" data-id=\"4653875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zato sam ovdje odlu\u010dio objasniti \u2013 prvenstveno sebi, a onda i svima koje zanima uspjeh u startup svijetu \u2013 \u0161to validacija zapravo zna\u010di, kako izgleda \u201eprava validacija\u201c naspram \u201ela\u017ene validacije\u201c i koje sve vrste validacije postoje, uklju\u010duju\u0107i: <\/p><ul><li>Validaciju korisni\u010dke potrebe (Customer validation) <\/li><li>Validaciju tr\u017ei\u0161ta (Market validation) <\/li><li>Validaciju ideje (Idea validation) <\/li><li>Validaciju koncepta rje\u0161enja (Concept validation) <\/li><li>Validaciju proizvoda (Product validation) <\/li><li>Validaciju poslovnog modela (Business model validation) <\/li><li>Validaciju odr\u017eivosti poslovanja (Business validation) <\/li><\/ul><p>Krenimo od najve\u0107eg misterija \u2013 \u0161to je zapravo validacija? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42f537f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42f537f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38d6cb6\" data-id=\"38d6cb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31600b6 elementor-widget elementor-widget-text-editor\" data-id=\"31600b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u0160to je validacija startup ideje?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c7b831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c7b831\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8467817\" data-id=\"8467817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2efad84 elementor-widget elementor-widget-text-editor\" data-id=\"2efad84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Validacija <\/b>je proces prikupljanja dokaza koji potvr\u0111uju ili odbacuju pretpostavke koje startup ima o svom poslovanju. To je provjera ima li tvoja startup ideja budu\u0107nost \u2013 ho\u0107e li je netko do\u017eivjeti kao vrijednu i stvoriti stvarnu potra\u017enju.   <\/p><p>Validacija poma\u017ee potvrditi da stvarno postoji potreba za proizvodom, da tr\u017ei\u0161te postoji i da su kupci spremni platiti za rje\u0161enje. Cilj je smanjiti rizik od gubitka vremena i novca na proizvod koji nitko ne \u017eeli. Prije nego nastavi\u0161 \u201epunom parom\u201c, validacija ti poma\u017ee shvatiti jesu li tvoje temeljne ideje vrijedne razvoja.  <\/p><p>Ali validacija mo\u017ee biti i <b>la\u017ena<\/b>. \u010cesto to i jest \u2013 kada se radi iz pogre\u0161nih razloga ili na pogre\u0161an na\u010din. Na primjer, kada pita\u0161 nasumi\u010dne ljude bi li kupili tvoj proizvod.  <\/p><p><b>Prava validacija<\/b> uklju\u010duje konkretne podatke od stvarnih korisnika \u2013 kroz izravnu interakciju, izraze interesa za kupnju ili stvarno kori\u0161tenje proizvoda. Cilj je dobiti \u010dvrste dokaze da \u0107e poslovni model i proizvod funkcionirati u stvarnim uvjetima. <\/p><p><b>La\u017ena validacija<\/b> daje povr\u0161ne signale koji mo\u017eda izgledaju pozitivno, ali ne daju stvaran uvid u to mo\u017ee li startup uspjeti. Samo izgleda dobro na povr\u0161ini \u2013 a \u010desto ni to. Do toga dolazi kada ljudi ne polaze od jasne hipoteze, koriste pogre\u0161ne metode testiranja, ne segmentiraju korisnike ili ne ulo\u017ee dovoljno truda u same eksperimente. A sve \u010desto po\u010dinje time da su previ\u0161e fokusirani na ideju \u2013 umjesto na problem koji \u017eele rije\u0161iti.   <\/p><p>Razmi\u0161ljao sam i o tome kako objasniti na\u010dine za izbjegavanje la\u017ene validacije \u2013 ali prije toga, napravimo korak unatrag i razjasnimo koje sve vrste validacije postoje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3144cc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3144cc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b20c0a\" data-id=\"4b20c0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d4a22 elementor-widget elementor-widget-text-editor\" data-id=\"86d4a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Vrste validacija<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93898bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93898bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7665edf\" data-id=\"7665edf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2dcb50 elementor-widget elementor-widget-text-editor\" data-id=\"a2dcb50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Razlo\u017eimo sada razli\u010dite vrste validacija na na\u010din koji ima smisla za osniva\u010de startupa \u2013 poput tebe i mene. Uzet \u0107emo primjer mobilne aplikacije koja poma\u017ee marljivim ljudima sprije\u010diti bolove u donjem dijelu le\u0111a. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-909e17c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"909e17c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f94298\" data-id=\"9f94298\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6e8fde elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"f6e8fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-f6e8fde\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"f6e8fde\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"validacija-korisnika-customer-validation\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-2581\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Validacija korisnika (Customer Validation)<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2581\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"validacija-korisnika-customer-validation\"><p>Ova vrsta validira cilja\u0161 li pravu skupinu korisnika \u2013 i postoji li kod njih stvarna potreba za rje\u0161enjem koje nudi\u0161. <strong>Cilj je otkriti stvarni problem koji poku\u0161ava\u0161 rije\u0161iti<\/strong>. Ova validacija je najefikasnija kroz osobni kontakt s korisnicima \u2013 intervju ili jednostavno promatranje.   <br \/>Primjer: Za aplikaciju koja sprje\u010dava bolove u le\u0111ima, validacija korisnika mo\u017ee uklju\u010divati intervjue s ljudima koji pate od tih bolova, razumijevanje njihovih izazova i potvrdu da bi koristili aplikaciju koja im poma\u017ee u upravljanju ili prevenciji. Ima\u0161 sre\u0107e \u2013 otkrije\u0161 da uredski radnici \u010desto imaju bolove u le\u0111ima i pokazuju interes za aplikaciju s dnevnim vje\u017ebama. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"validacija-trita-market-validation\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-2582\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Validacija tr\u017ei\u0161ta (Market Validation)<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2582\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"validacija-trita-market-validation\"><p>Cilj ove faze je utvrditi postoji li dovoljno velika tr\u017ei\u0161na potra\u017enja da bi uop\u0107e imalo smisla graditi proizvod. Klju\u010dni elementi su veli\u010dina tr\u017ei\u0161ta i njegov rast, nadopunjeni podacima o trendovima i konkurenciji.  <br \/>Primjer: Istra\u017euje\u0161 koliko ljudi globalno (ili u odre\u0111enoj regiji) pati od bolova u donjem dijelu le\u0111a i tra\u017ee li aktivno rje\u0161enja. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"validacija-ideje-idea-validation\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-2583\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Validacija ideje (Idea Validation)<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2583\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"validacija-ideje-idea-validation\"><p>Kad utvrdi\u0161 da postoji potreba i dovoljno veliko tr\u017ei\u0161te, sljede\u0107i korak je provjeriti ispunjava li sama ideja o\u010dekivanja ciljne skupine. Ovisno o situaciji, mo\u017ee uklju\u010divati landing stranice, kampanje na dru\u0161tvenim mre\u017eama, obja\u0161njavaju\u0107e videe, pretprodaju i sli\u010dno.  <br \/>Primjer: Dijeli\u0161 osnovnu ideju aplikacije \u2013 dnevne vje\u017ebe istezanja i savjeti o dr\u017eanju uz obavijesti \u2013 i prati\u0161 reakcije potencijalnih korisnika.<\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"validacija-koncepta-concept-validation\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-2584\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Validacija koncepta (Concept Validation)<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2584\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"validacija-koncepta-concept-validation\"><p>Ovdje ide\u0161 korak dalje i testira\u0161 dizajn ili funkcionalnost rje\u0161enja kako bi provjerio zadovoljava li potrebe korisnika. Obi\u010dno uklju\u010duje mockupove, rane prototipove ili wireframeove.<\/p>\n<p>Primjer: Testira\u0161 reakcije korisnika na prve wireframeove aplikacije koji prikazuju jednostavne vje\u017ebe istezanja uz video tutorijale \u2013 kako bi provjerio je li koncept na pravom putu.  <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"validacija-proizvoda-product-validation\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-2585\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Validacija proizvoda (Product Validation)<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2585\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"validacija-proizvoda-product-validation\"><p>Validacija proizvoda osigurava da aplikacija radi kako treba i da ispunjava o\u010dekivanja korisnika. Ova faza je ponekad vrlo sli\u010dna provjeri koncepta \u2013 a u nekim slu\u010dajevima se mogu spojiti u jedan korak.<\/p>\n<p>Primjer: Pokre\u0107e\u0161 beta verziju aplikacije za manju skupinu korisnika kako bi prikupio povratne informacije o vje\u017ebama, su\u010delju i obavijestima. Korisnici javljaju da im se bolovi smanjuju i da su redovito anga\u017eirani \u2013 potvr\u0111uju\u0107i vrijednost proizvoda.   <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"validacija-poslovnog-modela-business-model-validation\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"6\" aria-controls=\"elementor-tab-content-2586\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Validacija poslovnog modela (Business Model Validation)<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2586\" class=\"eael-accordion-content clearfix\" data-tab=\"6\" aria-labelledby=\"validacija-poslovnog-modela-business-model-validation\"><p>Ova validacija testira je li poslovni model odr\u017eiv \u2013 posebno s aspekta prihoda. Budu\u0107i da tipi\u010dan poslovni model ima devet elemenata, ovaj proces ide u vi\u0161e koraka \u2013 svaki element se mo\u017ee testirati posebno.  <br \/>Primjer: Aplikacija ima freemium model \u2013 osnovni sadr\u017eaj je besplatan, dok se dodatne funkcionalnosti pla\u0107aju. Testira\u0161 nude\u0107i obje opcije korisnicima i promatra\u0161 jesu li spremni platiti za napredne mogu\u0107nosti pra\u0107enja ili personalizirane planove.  <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"validacija-poslovanja-business-validation\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"7\" aria-controls=\"elementor-tab-content-2587\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Validacija poslovanja (Business Validation)<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2587\" class=\"eael-accordion-content clearfix\" data-tab=\"7\" aria-labelledby=\"validacija-poslovanja-business-validation\"><p>Ova faza ponekad je suvi\u0161na jer se pokriva provjerom poslovnog modela, ali ako koristi\u0161 ve\u0107 postoje\u0107i model koji je uspje\u0161no validiran na drugom tr\u017ei\u0161tu (tzv. klon), onda ima smisla provjeriti mo\u017ee li isti pristup uspjeti i u tvojoj situaciji.<br \/>Primjer: Validira\u0161 mo\u017ee li cijeli koncept aplikacije \u2013 od proizvoda do monetizacije \u2013 uspje\u0161no funkcionirati na ciljanom tr\u017ei\u0161tu. Uklju\u010duje testiranje skalabilnosti, operacija i prodajnih kanala.   <\/p>\n<\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b3a248 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b3a248\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0d082d\" data-id=\"f0d082d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb8f7b4 elementor-widget elementor-widget-text-editor\" data-id=\"cb8f7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Zaklju\u010dno<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f43f33d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f43f33d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22eeaae\" data-id=\"22eeaae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b89f7e elementor-widget elementor-widget-text-editor\" data-id=\"2b89f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>U ovom uvodnom \u010dlanku, pro\u0161li smo kroz razli\u010dite vrste validacija, redoslijedom kako se naj\u010de\u0161\u0107e doga\u0111aju \u2013 od prvih koraka pa sve do poslovnog modela. Proces validacije mo\u017ee biti dug i vijugav put koji traje godinama prije nego \u0161to poslovanje postane odr\u017eivo.<\/p><p>Postoji bezbroj na\u010dina kako sve to mo\u017ee po\u0107i po zlu. Ako nisi pa\u017eljiv, mo\u017ee ti se \u010diniti da sve radi\u0161 kako treba \u2013 a zapravo si potpuno izvan pravog smjera.<\/p><p>Kako bi ti Smion pomogao da izbjegne\u0161 naj\u010de\u0161\u0107e zamke i u\u0161tedi\u0161 dragocjeno vrijeme i resurse, u sljede\u0107em \u010dlanku podijelit \u0107e konkretne savjete i uvide va\u017ene za startupe. Ostani u toku!<\/p><p>U me\u0111uvremenu, razmisli o vlastitim poslovnim idejama, koje su im najrizi\u010dnije pretpostavke \u2013 i koji je najbolji na\u010din da ih testira\u0161 i smanji\u0161 rizik.<\/p><p>Za nove tekstove i resurse mo\u017ee\u0161 se <a href=\"https:\/\/smion.com\/hr\/newsletter\/\">prijaviti na newsletter<\/a>.<\/p><p>Ako planira\u0161 pokrenuti program koji startupima poma\u017ee testirati ideje i graditi proizvode koje ljudi stvarno \u017eele \u2013 javi se. Rado \u0107emo porazgovarati. Rezerviraj besplatne konzultacije s na\u0161im stru\u010dnjacima \u2013 mo\u017eemo ti pokazati \u0161to (ne) funkcionira u praksi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zato sam ovdje odlu\u010dio objasniti \u2013 prvenstveno sebi, a onda i svima koje zanima uspjeh u startup svijetu \u2013 \u0161to validacija zapravo zna\u010di, kako izgleda \u201eprava validacija\u201c naspram \u201ela\u017ene validacije\u201c koje sve vrste validacije postoje.<\/p>\n","protected":false},"author":4,"featured_media":18594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[97,1],"tags":[],"class_list":["post-18592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-uncategorized-hr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160to je validacija startup ideje - Smion<\/title>\n<meta name=\"description\" content=\"Kada pokre\u0107e\u0161 poslovanje, \u010desto \u010duje\u0161 ljude kako govore o \u201evalidaciji\u201c ili \u201etestiranju\u201c ideja. 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