{"id":18338,"date":"2025-06-27T12:08:17","date_gmt":"2025-06-27T12:08:17","guid":{"rendered":"https:\/\/smion.com\/?p=18338"},"modified":"2025-07-02T12:46:56","modified_gmt":"2025-07-02T12:46:56","slug":"transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals","status":"publish","type":"post","link":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/","title":{"rendered":"Transformacija nusprodukta u tr\u017ei\u0161ni hit – EIT Food Challenge Labs Finals"},"content":{"rendered":"

Od 16. do 18. lipnja 2025., online i u\u017eivo na Prehrambeno-biotehnolo\u0161kom fakultetu, odr\u017eano je natjecanje EIT Food Challenge Labs<\/b> u organizaciji EIT Food Huba Hrvatska.<\/p>\n

Ovaj program okupio je studente, mlade profesionalce i stru\u010dnjake kako bi zajedni\u010dki radili na pronalasku rje\u0161enja za konkretne izazove iz prehrambene industrije \u2013 a glavni je izazov bio “Kako osmisliti i tr\u017ei\u0161no pozicionirati funkcionalni napitak na bazi sirutke i vo\u0107a koji \u0107e se svidjeti hrvatskim potro\u0161a\u010dima i uspjeti na tr\u017ei\u0161tu?<\/b>“.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

\u0160to je sirutka?<\/h2>\n

Sirutka je visoko nutritivna teku\u0107ina koja nastaje kao nusprodukt proizvodnje sira. U mnogim zemljama se odbacuje ili koristi kao sto\u010dna hrana. U Austriji i Njema\u010dkoj, napitci na bazi sirutke s vo\u0107em (npr. Lattella) su popularni me\u0111u svim dobnim skupinama.<\/p>\n

U Hrvatskoj, usprkos lokalnoj proizvodnji sira, takvi funkcionalni napitci nisu za\u017eivjeli. Tako\u0111er proizvo\u0111a\u010di su primorani pla\u0107ati odvoz kisele sirutke, \u0161to stvara dodatan ekonomski problem. Potencijal za odr\u017eivu, doma\u0107u proizvodnju postoji, ali potro\u0161a\u010di nisu naviknuti na takve proizvode, a brendiranje i marketing nisu prilago\u0111eni lokalnom ukusu ni trendovima.<\/p>\n

Kako je izgledalo natjecanje?<\/h2>\n

Sudionici su se, nakon uvodnih predavanja i predstavljanja izazova, podijelili u timove prema vlastitim interesima te radili na Challenge Labs platformi. Tijekom dva dana razvijali su inovativna rje\u0161enja uz podr\u0161ku mentora. Timovi su se bavili klju\u010dnim pitanjima poput: za\u0161to sirutka nije popularna u Hrvatskoj, tko su potencijalni korisnici, kako pozicionirati sirutku kao “cool” i odr\u017eivo pi\u0107e, koje inovacije mogu unaprijediti proizvod te kako bi mogla izgledati strategija ulaska na tr\u017ei\u0161te.<\/b> Na zavr\u0161nom Pitch Dayju, timovi su svoja rje\u0161enja predstavili pred stru\u010dnim \u017eirijem.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Timovi koji su za najbolje ideje bili nov\u010dano nagra\u0111eni<\/h2>\n

1. WheyUp <\/b>\u2013 inovativni funkcionalni napitak na bazi sirutke s liofiliziranom breskvom koji poti\u010de zdravlje, odr\u017eivost i zabavu kroz interaktivnu konzumaciju<\/p>\n

2. GreenDeal <\/b>\u2013 linija prakti\u010dnih, nutritivno bogatih napitaka s okusima na bazi sirutke i vo\u0107a, usmjerenih na mlade i zaposlene osobe<\/p>\n

3. Trashformers <\/b>\u2013 funkcionalni napitak za ekolo\u0161ki osvije\u0161tene korisnike u pokretu, s ambala\u017eom i distribucijom prilago\u0111enom odr\u017eivosti<\/p>\n

\n\t\t\t\t\"\"<\/a>
\n\t\t\t<\/figure>\n
\n\t\t\t\t\"\"<\/a>
\n\t\t\t<\/figure>\n
\n\t\t\t\t\"\"<\/a>
\n\t\t\t<\/figure>\n

Zaklju\u010dak<\/h2>\n

Ovakvi projekti va\u017eni su jer poti\u010du prakti\u010dnu primjenu znanja, interdisciplinarnu suradnju i razvoj odr\u017eivih rje\u0161enja s realnim utjecajem. Ako organizirate ne\u0161to sli\u010dno ili \u017eelite sura\u0111ivati, slobodno nas kontaktirajte<\/a>!<\/p>\n

\u201cRje\u0161avanje izazova popularizacije sirutke s vo\u0107em u Hrvatskoj bilo je izuzetno poticajno i dodatno je osna\u017eilo natjecateljski duh unutar na\u0161eg tima. Fokusirali smo se na pretvaranje nusproizvoda u inovativan, odr\u017eiv i tr\u017ei\u0161no privla\u010dan proizvod, razvijaju\u0107i pritom konkretne strategije za njegov uspje\u0161an plasman i pribli\u017eavanje potro\u0161a\u010dima. Kroz dinami\u010dan i intenzivan timski rad stekli smo znanja o marketingu, brendiranju i va\u017enosti edukacije tr\u017ei\u0161ta. Ovo iskustvo pokazalo nam je koliko kreativnost i suradnja u timu mogu dovesti do stvarnih i primjenjivih rje\u0161enja u prehrambenoj industriji te ostvariti odli\u010dan uspjeh.\u201d – WheyUp<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Od 16. do 18. lipnja 2025., online i u\u017eivo na Prehrambeno-biotehnolo\u0161kom fakultetu, odr\u017eano je natjecanje EIT Food Challenge Labs u organizaciji EIT Food Huba Hrvatska.<\/p>\n","protected":false},"author":4,"featured_media":18352,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[175,1],"tags":[164],"class_list":["post-18338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrifoodtech","category-uncategorized-hr","tag-eit-food-hrvatska"],"acf":[],"yoast_head":"\nTransformacija nusprodukta u tr\u017ei\u0161ni hit - EIT Food Challenge Labs Finals - Smion<\/title>\n<meta name=\"description\" content=\"Osvrt na odr\u017eani EIT Food Challenge Labs 2025 i razvoj inovativnih rje\u0161enja na temu sirutke kao funkcionalnog napitka u Hrvatskoj.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformacija nusprodukta u tr\u017ei\u0161ni hit - EIT Food Challenge Labs Finals - Smion\" \/>\n<meta property=\"og:description\" content=\"Osvrt na odr\u017eani EIT Food Challenge Labs 2025 i razvoj inovativnih rje\u0161enja na temu sirutke kao funkcionalnog napitka u Hrvatskoj.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/\" \/>\n<meta property=\"og:site_name\" content=\"Smion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smion.daretoinnovate\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-27T12:08:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T12:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smion.com\/wp-content\/uploads\/2025\/06\/Untitled-design-23-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/smion.com\\\/#\\\/schema\\\/person\\\/3b1df19eacee5337486b563bf9d4fca2\"},\"headline\":\"Transformacija nusprodukta u tr\u017ei\u0161ni hit – EIT Food Challenge Labs Finals\",\"datePublished\":\"2025-06-27T12:08:17+00:00\",\"dateModified\":\"2025-07-02T12:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/\"},\"wordCount\":516,\"publisher\":{\"@id\":\"https:\\\/\\\/smion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smion.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Untitled-design-23-scaled.png\",\"keywords\":[\"EIT Food Hrvatska\"],\"articleSection\":[\"AgriFoodTech\",\"Uncategorized @hr\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/\",\"url\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/\",\"name\":\"Transformacija nusprodukta u tr\u017ei\u0161ni hit - EIT Food Challenge Labs Finals - Smion\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smion.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smion.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Untitled-design-23-scaled.png\",\"datePublished\":\"2025-06-27T12:08:17+00:00\",\"dateModified\":\"2025-07-02T12:46:56+00:00\",\"description\":\"Osvrt na odr\u017eani EIT Food Challenge Labs 2025 i razvoj inovativnih rje\u0161enja na temu sirutke kao funkcionalnog napitka u Hrvatskoj.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smion.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Untitled-design-23-scaled.png\",\"contentUrl\":\"https:\\\/\\\/smion.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Untitled-design-23-scaled.png\",\"width\":2560,\"height\":1708},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smion.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transformacija nusprodukta u tr\u017ei\u0161ni hit – EIT Food Challenge Labs Finals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smion.com\\\/#website\",\"url\":\"https:\\\/\\\/smion.com\\\/\",\"name\":\"Smion\",\"description\":\"Dare to Innovate\",\"publisher\":{\"@id\":\"https:\\\/\\\/smion.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smion.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smion.com\\\/#organization\",\"name\":\"Smion\",\"url\":\"https:\\\/\\\/smion.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/smion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smion.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Crno-bijela-pozadina-19-sec.gif\",\"contentUrl\":\"https:\\\/\\\/smion.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Crno-bijela-pozadina-19-sec.gif\",\"width\":199,\"height\":100,\"caption\":\"Smion\"},\"image\":{\"@id\":\"https:\\\/\\\/smion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/smion.daretoinnovate\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/smioninnovation\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smion.com\\\/#\\\/schema\\\/person\\\/3b1df19eacee5337486b563bf9d4fca2\",\"name\":\"Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41f98b9fcfee05e2b6b747abfb27143f079e162df13632e4537ae3420b63cf72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41f98b9fcfee05e2b6b747abfb27143f079e162df13632e4537ae3420b63cf72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41f98b9fcfee05e2b6b747abfb27143f079e162df13632e4537ae3420b63cf72?s=96&d=mm&r=g\",\"caption\":\"Editor\"},\"url\":\"https:\\\/\\\/smion.com\\\/hr\\\/author\\\/editor\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transformacija nusprodukta u tr\u017ei\u0161ni hit - EIT Food Challenge Labs Finals - Smion","description":"Osvrt na odr\u017eani EIT Food Challenge Labs 2025 i razvoj inovativnih rje\u0161enja na temu sirutke kao funkcionalnog napitka u Hrvatskoj.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/","og_locale":"hr_HR","og_type":"article","og_title":"Transformacija nusprodukta u tr\u017ei\u0161ni hit - EIT Food Challenge Labs Finals - Smion","og_description":"Osvrt na odr\u017eani EIT Food Challenge Labs 2025 i razvoj inovativnih rje\u0161enja na temu sirutke kao funkcionalnog napitka u Hrvatskoj.","og_url":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/","og_site_name":"Smion","article_publisher":"https:\/\/www.facebook.com\/smion.daretoinnovate","article_published_time":"2025-06-27T12:08:17+00:00","article_modified_time":"2025-07-02T12:46:56+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/smion.com\/wp-content\/uploads\/2025\/06\/Untitled-design-23-1024x683.png","type":"image\/png"}],"author":"Editor","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"Editor","Procijenjeno vrijeme \u010ditanja":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/#article","isPartOf":{"@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/"},"author":{"name":"Editor","@id":"https:\/\/smion.com\/#\/schema\/person\/3b1df19eacee5337486b563bf9d4fca2"},"headline":"Transformacija nusprodukta u tr\u017ei\u0161ni hit – EIT Food Challenge Labs Finals","datePublished":"2025-06-27T12:08:17+00:00","dateModified":"2025-07-02T12:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/"},"wordCount":516,"publisher":{"@id":"https:\/\/smion.com\/#organization"},"image":{"@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/#primaryimage"},"thumbnailUrl":"https:\/\/smion.com\/wp-content\/uploads\/2025\/06\/Untitled-design-23-scaled.png","keywords":["EIT Food Hrvatska"],"articleSection":["AgriFoodTech","Uncategorized @hr"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/","url":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/","name":"Transformacija nusprodukta u tr\u017ei\u0161ni hit - EIT Food Challenge Labs Finals - Smion","isPartOf":{"@id":"https:\/\/smion.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/#primaryimage"},"image":{"@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/#primaryimage"},"thumbnailUrl":"https:\/\/smion.com\/wp-content\/uploads\/2025\/06\/Untitled-design-23-scaled.png","datePublished":"2025-06-27T12:08:17+00:00","dateModified":"2025-07-02T12:46:56+00:00","description":"Osvrt na odr\u017eani EIT Food Challenge Labs 2025 i razvoj inovativnih rje\u0161enja na temu sirutke kao funkcionalnog napitka u Hrvatskoj.","breadcrumb":{"@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/"]}]},{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/#primaryimage","url":"https:\/\/smion.com\/wp-content\/uploads\/2025\/06\/Untitled-design-23-scaled.png","contentUrl":"https:\/\/smion.com\/wp-content\/uploads\/2025\/06\/Untitled-design-23-scaled.png","width":2560,"height":1708},{"@type":"BreadcrumbList","@id":"https:\/\/smion.com\/hr\/transformacija-nusprodukta-u-trzisni-hit-eit-food-challenge-labs-finals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smion.com\/"},{"@type":"ListItem","position":2,"name":"Transformacija nusprodukta u tr\u017ei\u0161ni hit – EIT Food Challenge Labs Finals"}]},{"@type":"WebSite","@id":"https:\/\/smion.com\/#website","url":"https:\/\/smion.com\/","name":"Smion","description":"Dare to Innovate","publisher":{"@id":"https:\/\/smion.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/smion.com\/#organization","name":"Smion","url":"https:\/\/smion.com\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/smion.com\/#\/schema\/logo\/image\/","url":"https:\/\/smion.com\/wp-content\/uploads\/2023\/05\/Crno-bijela-pozadina-19-sec.gif","contentUrl":"https:\/\/smion.com\/wp-content\/uploads\/2023\/05\/Crno-bijela-pozadina-19-sec.gif","width":199,"height":100,"caption":"Smion"},"image":{"@id":"https:\/\/smion.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/smion.daretoinnovate","https:\/\/www.linkedin.com\/company\/smioninnovation\/"]},{"@type":"Person","@id":"https:\/\/smion.com\/#\/schema\/person\/3b1df19eacee5337486b563bf9d4fca2","name":"Editor","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/secure.gravatar.com\/avatar\/41f98b9fcfee05e2b6b747abfb27143f079e162df13632e4537ae3420b63cf72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/41f98b9fcfee05e2b6b747abfb27143f079e162df13632e4537ae3420b63cf72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41f98b9fcfee05e2b6b747abfb27143f079e162df13632e4537ae3420b63cf72?s=96&d=mm&r=g","caption":"Editor"},"url":"https:\/\/smion.com\/hr\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/posts\/18338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/comments?post=18338"}],"version-history":[{"count":7,"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/posts\/18338\/revisions"}],"predecessor-version":[{"id":18359,"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/posts\/18338\/revisions\/18359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/media\/18352"}],"wp:attachment":[{"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/media?parent=18338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/categories?post=18338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smion.com\/hr\/wp-json\/wp\/v2\/tags?post=18338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}