{"id":16198,"date":"2024-11-11T14:34:37","date_gmt":"2024-11-11T14:34:37","guid":{"rendered":"https:\/\/smion.com\/?p=16198"},"modified":"2024-11-11T15:54:41","modified_gmt":"2024-11-11T15:54:41","slug":"ewa-radionica-kako-uspjesno-pitchati","status":"publish","type":"post","link":"https:\/\/smion.com\/hr\/ewa-radionica-kako-uspjesno-pitchati\/","title":{"rendered":"EWA Radionica: Kako uspje\u0161no pitchati \u2013 Savjeti Dra\u017eena Nikoli\u0107a"},"content":{"rendered":"\t\t
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Dra\u017een Nikoli\u0107<\/span><\/a>, iskusni mentor i savjetnik, vodio je online radionicu za sudionice <\/span>EWA programa<\/span><\/a> pod nazivom “Kako pitchati.”<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ovo je 4. po redu online radionica u sklopu EWA 2024 Croatia programa, a nakon ove radionice o\u010dekuju nas jo\u0161 generalna pitch proba 15.11. i finalni\u00a0Demo dan<\/strong><\/a>\u00a0gdje \u0107e sudionice imati priliku predstaviti svoje ideje investitorima.<\/p>

Cilj radionice bio je pripremiti sudionice za u\u010dinkovitu prezentaciju njihovih projekata pred potencijalnim investitorima i partnerima, a s obzirom na nadolaze\u0107i Demo dan, ovo je bila prilika za korisne savjete i prilagodbu prezentacija sudionica.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Zanimljive \u010dinjenice koje mo\u017eda niste znali o startup pitchu<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1) 3 sekunde je vrijeme koje prezenter ima za inicijalno privla\u010denje pa\u017enje investitora<\/span><\/p>

2) 5-7 sekundi je vrijeme u kojemu se stvara prvi dojam kod pitchanja<\/span><\/p>

3) 60% ljudi pamti vizualni sadr\u017eaj prezentacije nakon 24 sata<\/span><\/p>

4) ljudi se \u010dak 22 puta bolje dosje\u0107aju sadr\u017eaja nakon 7 dana, ako su \u010dinjenice iznesene u formi pri\u010de<\/span><\/p>

5) 3 od 4 osobe imaju strah od javnog nastupa<\/span><\/p>

Osim ovih \u010dinjenica, Dra\u017een je istaknuo kako je pojam \u201cpitching\u201d u poslovni \u017eargon u\u0161ao iz ameri\u010dkog Baseballa u kojem ozna\u010dava inicijalno bacanje loptice prema cilju (base point).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vrste startup pitcha<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nakon kratkog uvoda i zanimljivih \u010dinjenica, Dra\u017een je predstavio osnovne vrste pitcha \u2013 <\/span>konceptualni pitch<\/span><\/i> (jedna re\u010denica), <\/span>elevator pitch<\/span><\/i> (jedna minuta) i <\/span>prodajni pitch<\/span><\/i> (20 minuta). Svaki od ovih formata ima svoje posebnosti i sadr\u017eaj kojeg je potrebno spomenuti unutar zadanog vremenskog okvira. Kroz radionicu je stavljen naglasak na \u010dinjenicu koliko je va\u017eno brzo privu\u0107i pa\u017enju publike i jasno predstaviti klju\u010dne informacije o projektu, od problema i rje\u0161enja, preko tima, proizvoda, do tr\u017ei\u0161nog potencijala. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tipi\u010dni\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tako\u0111er je istaknuo pripovijedanje kao va\u017enu komponentu uspje\u0161ne prezentacije. Pitch u obliku pri\u010de omogu\u0107uje lak\u0161u povezanost s publikom, a istra\u017eivanja pokazuju da ljudi bolje pamte pri\u010de nego suhe \u010dinjenice. Dra\u017een je savjetovao da se klju\u010dne poruke prenesu kroz jednostavan i autenti\u010dan narativ.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vrste komunikacije prema investitorima<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Na radionici smo naglasili va\u017enost vrsta komunikacije prema investitora. Komunikacija se mo\u017ee podijeliti na verbalnu, neverbalnu, paraverbalnu, vizualnu i me\u0111ukulturalnu. Zanimljiva je \u010dinjenica je da se prvi dojam o startupu stvara kroz neverbalnu komunikaciju, dok verbalna komunikacija tek u manjoj mjeri utje\u010de na prvi dojam ostvaren kroz pitch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Komunikacija\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Va\u017enost \u201cStorytellinga\u201d i uvjeravanja u pitchu<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Postoji nekoliko stvari koje mo\u017eemo napraviti kako bismo uspje\u0161no pridobili pa\u017enju slu\u0161atelja tijekom pitcha, a Dra\u017een se osvrnuo na elemente koji bitno mogu promijeniti percepciju na\u0161eg startupa u oku promatra\u010da:
<\/span>
<\/span>1) Prilagodite svoju prezentaciju ciljanoj publici<\/span>
<\/span>2) Koristite pri\u010de i analogije<\/span>
<\/span>3) Koristite dokaze i autoritete za osna\u017eivanje<\/span>
<\/span>4) Koristite retori\u010dka pitanja i pozive na akciju<\/span><\/p>

Cilj pitchanja je stvoriti \u201cWow u\u010dinak\u201d koji se posti\u017ee kada prezentacija izazove sna\u017ean do\u017eivljaj koji je istovremeno kognitivan, emotivan i motivacijski.<\/strong> Kako bismo uspje\u0161no prikupili investiciju, tako\u0111er moramo biti savjesni\u00a0 trenutka u kojemu vr\u0161imo prodaju, odnosno kada investitore pozivamo na akciju, a taj trenutak moramo pravovremeno tempirati kako bi do\u0161ao na vrhuncu na\u0161e pri\u010de.\u00a0<\/span><\/p>

Osim ve\u0107 gore spomenutih savjeta, sudionice su dobile pregled emocionalnih okida\u010da koji se mogu koristiti u sklopu pitcha, savjete za smanjenje straha od javnog nastupa i druge korisne savjete kojima bi mogli pobolj\u0161ati svoje izlaganje investitorima.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Online\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prakti\u010dni dio EWA radionice<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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U prakti\u010dnom dijelu radionice, svaka je sudionica imala 4 minute za pitch svog projekta, nakon \u010dega su slijedile kratke povratne informacije o pitchu. Ova vje\u017eba pomogla im je da uvje\u017ebaju svoje prezentacije i uo\u010de prilike za pobolj\u0161anje.<\/span><\/p>

Radionica je zavr\u0161ila osvrtom na proces pripreme za Demo dan. Sudionice su dobile jasne upute kako dodatno usavr\u0161iti svoje pitch prezentacije te se pripremiti za zavr\u0161nu probu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Komentari sudionica EWA radionice:<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201c<\/span>Tijek predavanja je bio dobar i koristan.\u201d<\/span><\/em><\/p>

\u201c<\/span>Odli\u010dna radionica koja \u0107e puno pomo\u0107i\u201d<\/span><\/em><\/p>

\u201cJako mi je va\u017ean feedback koji smo dobili i to nas vodi prema napretku, \u0161to je odli\u010dan dio ove prezentacije, vrlo zanimljivo\u201d<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Za vi\u0161e informacija o EWA programu posjetite <\/span>web stranicu<\/span><\/a> Empowering Women in Agrifood projekta.

\u017delite li sudjelovati na EWA Demo danu u\u017eivo u Zagrebu? Registritajte se ovdje<\/a><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dra\u017een Nikoli\u0107, iskusni mentor i savjetnik, vodio je online radionicu za sudionice EWA programa pod nazivom “Kako pitchati.” Ovo je 4. po redu online radionica u sklopu EWA 2024 Croatia programa, a nakon ove radionice o\u010dekuju nas jo\u0161 generalna pitch proba 15.11. i finalni\u00a0Demo dan\u00a0gdje \u0107e sudionice imati priliku predstaviti svoje ideje investitorima. Cilj radionice […]<\/p>\n","protected":false},"author":4,"featured_media":16199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[201],"class_list":["post-16198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr","tag-eit-food-ewa"],"acf":[],"yoast_head":"\nEWA Radionica: Kako uspje\u0161no pitchati \u2013 Savjeti Dra\u017eena Nikoli\u0107a - Smion<\/title>\n<meta name=\"description\" content=\"EWA Radionica: Kako uspje\u0161no pitchati \u2013 Savjeti Dra\u017eena Nikoli\u0107a je 4. po redu radionica u sklopu Empowering Women in Agrifood programa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smion.com\/hr\/ewa-radionica-kako-uspjesno-pitchati\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EWA Radionica: Kako uspje\u0161no pitchati \u2013 Savjeti Dra\u017eena Nikoli\u0107a\" \/>\n<meta property=\"og:description\" content=\"Dra\u017een Nikoli\u0107, iskusni mentor i savjetnik, vodio je online radionicu za sudionice EWA programa pod nazivom "Kako pitchati." 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