{"id":13265,"date":"2024-08-29T07:16:56","date_gmt":"2024-08-29T07:16:56","guid":{"rendered":"https:\/\/smion.com\/?p=13265"},"modified":"2024-11-06T10:02:07","modified_gmt":"2024-11-06T10:02:07","slug":"sve-sto-morate-znati-o-poslovnom-planiranju","status":"publish","type":"post","link":"https:\/\/smion.com\/hr\/sve-sto-morate-znati-o-poslovnom-planiranju\/","title":{"rendered":"Sve \u0161to morate znati o poslovnom planiranju"},"content":{"rendered":"\t\t
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“Ako ne planirate, planirate neuspjeh!”, citat je koji se pripisuje Benjaminu Franklinu, a takav stav mo\u017ee se primijeniti i u kontekstu razvoja poslovanja.\u00a0Poslovno planiranje\u00a0jedna je od najva\u017enijih aktivnosti koja se provodi u po\u010detcima razvoja poduze\u0107a, ali i u daljim fazama poslovanja, ovisno o ciljevima poduze\u0107a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Donosimo vam pregled radnji koje je potrebno poduzeti u fazi pripreme poslovnog plana i sa\u017eetak komponenti koje dobar poslovni plan mora sadr\u017eavati s primjerima dobre prakse i primjerima naj\u010de\u0161\u0107ih pogre\u0161aka koje poduzetnici previ\u0111aju prilikom sastavljanja poslovnog plana.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"poslovno\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Za\u0161to moram imati poslovni plan?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Osim \u0161to dobro razra\u0111eni poslovni plan smanjuje rizik te pove\u0107ava efikasnost i kvalitetu poslovanja, njegov zna\u010daj nije samo interni. Detaljan i dobro osmi\u0161ljen poslovni plan mo\u017ee privu\u0107i privatne investitore i banke za odobravanje kredita, a mnoge dr\u017eavne i EU potpore zahtijevaju poslovni plan kao dio prijavne dokumentacije. Dakle, jedan od preduvjeta financiranja poduze\u0107a je poslovni plan<\/b>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Steve Jobs i Steve Wozniak koristili su poslovni plan kako bi osigurali po\u010detno financiranje za Apple. Prvi investitor, Mike Markkula, ulo\u017eio je 250.000 dolara za tre\u0107inu udjela u poduze\u0107u zahvaljuju\u0107i njihovom vizionarskom planu. U nastavku mo\u017eete pro\u010ditati primjer poslovnog plana za Macintosh.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Osim financiranja, poslovni plan mo\u017ee usmjeriti razvoj i definirati viziju, pomo\u0107i pri uskla\u0111ivanju poslovnih i tehni\u010dkih ciljeva,\u00a0odabiru strategije<\/a>, procjeni izvedivosti i odr\u017eivosti poslovne ideje, upravljanju rizicima ili efikasnijoj organizaciji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Apple-ov primjer poslovnog plana za Macintosh\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vrste poslovnih planova<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prije po\u010detka planiranja, va\u017eno je biti svjestan da se poslovni planovi mogu razlikovati prema svrsi za koju su izra\u0111eni i prema detaljnosti i strukturi sadr\u017eaja. Neke od naj\u010de\u0161\u0107ih vrsta poslovnih planova uklju\u010duju glavni (\u201cstartup\u201d) poslovni plan, interni, operativni, strate\u0161ki plan, poslovni plan za pro\u0161irenje, poslovni plan za dobivanje linija financiranja itd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/i><\/span><\/i><\/span>Glavni poslovni plan ili \u201cStartup\u201d poslovni plan<\/span><\/i><\/div>

Namjena<\/b>: Namijenjen novim poduze\u0107ima za privla\u010denje investitora.<\/span><\/p>

Sadr\u017eaj<\/b>: Detaljni opis poslovne ideje, analiza tr\u017ei\u0161ta, plan prodaje i marketinga, financijske projekcije.<\/span><\/p>

Primjena<\/b>: Prezentacija investitorima ili bankama radi osiguranja po\u010detnog kapitala.<\/span><\/p>

Airbnb: Brian Chesky i Joe Gebbia koristili su detaljan poslovni plan kako bi privukli investitore za svoju ideju o dijeljenju smje\u0161taja. Poslovni plan je uklju\u010divao analizu tr\u017ei\u0161ta, potencijalne korisnike i financijske projekcije, \u0161to im je pomoglo osigurati po\u010detno financiranje.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Interni poslovni plan<\/span><\/i><\/div>

Namjena<\/b>: Koristi se unutar poduze\u0107a za strate\u0161ko planiranje i pra\u0107enje napretka.<\/span><\/p>

Sadr\u017eaj<\/b>: Operativni planovi, ciljevi odjela, strategije rasta, alokacija resursa.<\/span><\/p>

Primjena<\/b>: Upravlja\u010dki tim koristi za dono\u0161enje odluka i vo\u0111enje operacija.<\/span><\/p>

Google koristi interne poslovne planove za upravljanje razli\u010ditim odjelima i projektima unutar tvrtke. Na primjer, razvoj novih proizvoda kao \u0161to su Google Maps i Google Drive zahtijevao je detaljne interne planove za raspodjelu resursa i pra\u0107enje napretka.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Operativni poslovni plan<\/span><\/i><\/div>

Namjena<\/b>: Fokusira se na unutarnje poslovanje i operativne procese.<\/span><\/p>

Sadr\u017eaj<\/b>: Detaljni postupci i mjere za svakodnevne operacije, raspodjela zadataka, kontrola kvalitete.<\/span><\/p>

Primjena<\/b>: Koristi se za usmjeravanje dnevnih aktivnosti i osiguranje operativne efikasnosti.<\/span><\/p>

McDonald’s koristi operativne poslovne planove kako bi osigurao konzistentnost i kvalitetu svojih proizvoda i usluga \u0161irom svijeta. Ti planovi uklju\u010duju detaljne procedure za pripremu hrane, upravljanje zalihama i uslu\u017eivanje kupaca.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Strate\u0161ki poslovni plan<\/span><\/i><\/div>

Namjena<\/b>: Dugoro\u010dno planiranje i postavljanje ciljeva za budu\u0107nost poduze\u0107a.<\/span><\/p>

Sadr\u017eaj<\/b>: Misija i vizija, strate\u0161ki ciljevi, analize tr\u017ei\u0161ta, SWOT analiza, planovi za rast.<\/span><\/p>

Primjena<\/b>: Upravlja\u010dki tim koristi za definiranje dugoro\u010dnih smjerova i strategija.<\/span><\/p>

Strate\u0161ki poslovni plan Tesle, pod vodstvom Elona Muska, uklju\u010divao je dugoro\u010dne ciljeve poput razvoja elektri\u010dnih automobila, pro\u0161irenja proizvodnih kapaciteta i izgradnje mre\u017ee superpunja\u010da. Ovaj plan je klju\u010dan za Teslin rast i uspjeh na globalnom tr\u017ei\u0161tu.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Poslovni plan za pro\u0161irenje<\/span><\/i><\/div>

Namjena<\/b>: Planiranje ekspanzije postoje\u0107eg poslovanja.<\/span><\/p>

Sadr\u017eaj<\/b>: Analiza novih tr\u017ei\u0161ta, planovi za \u0161irenje kapaciteta, financijske projekcije za nove projekte.<\/span><\/p>

Primjena<\/b>: Koristi se za privla\u010denje dodatnog kapitala ili za interno planiranje pro\u0161irenja.<\/span><\/p>

Starbucks je koristio poslovni plan za pro\u0161irenje kako bi u\u0161ao na nova tr\u017ei\u0161ta, poput Kine. Plan je uklju\u010divao analizu tr\u017ei\u0161ta, prilagodbu proizvoda lokalnim ukusima i strategije za brendiranje i marketing.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Poslovni plan za dobivanje linija financiranja<\/span><\/i><\/div>

Namjena<\/b>: Osiguranje kredita od banaka ili drugih financijskih institucija.<\/span><\/p>

Sadr\u017eaj<\/b>: Detaljan financijski plan, procjena rizika, plan otplate, analiza tr\u017ei\u0161ta.<\/span><\/p>

Primjena<\/b>: Priprema se za banke ili kreditne institucije radi dokazivanja sposobnosti otplate kredita,<\/span><\/p>

Primjer ovakvog poslovnog plana mo\u017eemo na\u0107i u ranim danima McDonaldsa kad je Ray Kroc, tada\u0161nji fran\u0161izer, kreirao poslovni plan kako bi osigurao financiranje za kupnju zemlji\u0161ta na kojoj se McDonalds restoran gradi. Ray Kroc kasnije je postao ve\u0107inski vlasnik McDonalds fran\u0161ize.<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Razlika izme\u0111u poslovnog plana i poslovnog modela<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kako ne bi do\u0161lo do zabune, bitno je naglasiti distinkciju izme\u0111u poslovnog modela i poslovnog plana. Poslovni model je okvir koji definira na\u010din na koji poduze\u0107e stvara, isporu\u010duje i zadr\u017eava vrijednost<\/b>. Fokusira se na klju\u010dne komponente kao \u0161to su vrijednosna ponuda, ciljna tr\u017ei\u0161ta, prihodi i tro\u0161kovi.\u00a0<\/p>

S druge strane, pojam poslovni plan opisuje detaljan dokument koji opisuje kako poduze\u0107e planira posti\u0107i svoje ciljeve<\/b>. Obuhva\u0107a sve aspekte poslovanja, uklju\u010duju\u0107i analizu tr\u017ei\u0161ta, marketin\u0161ke strategije, financijske projekcije i operativne planove.\u00a0<\/p>

Ovom temom Smion se detaljno bavi ve\u0107 vi\u0161e od 10 godina –\u00a0<\/span>pro\u010ditajte<\/a>!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Po\u010detak poslovnog planiranja i prikupljanje podataka<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"bilje\u0161ke\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u0160to svaki poslovni plan mora sadr\u017eavati?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Iako ne postoji unificirani izgled ni univerzalno dogovoreni sadr\u017eaj poslovnog plana, svi dokumenti poslovnih planova u principu informiraju \u010ditatelja o vrlo sli\u010dnim konceptima. U nastavku su obja\u0161njene komponente poslovnog plana koje se ne smiju izostaviti. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/i><\/span><\/i><\/span>Sa\u017eetak<\/span><\/i><\/div>

Opis: <\/b>Kratki pregled poslovanja.<\/span><\/p>

Najbitnije to\u010dke: <\/b>Misija i vizija, opis proizvoda ili usluga, ciljno tr\u017ei\u0161te, osnovne financijske informacije.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i: <\/b>Preduga\u010dak sa\u017eetak, nejasno\u0107a ili previ\u0161e tehni\u010dkih detalja.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Analiza tr\u017ei\u0161ta<\/span><\/i><\/div>

Opis:<\/b> Istra\u017eivanje industrije, veli\u010dine tr\u017ei\u0161ta, ciljnog tr\u017ei\u0161ta i konkurencije.<\/span><\/p>

Najbitnije to\u010dke:<\/b> Trendovi na tr\u017ei\u0161tu, demografija ciljnog tr\u017ei\u0161ta, analiza konkurencije, tr\u017ei\u0161ne prilike i prijetnje.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Povr\u0161na analiza, zanemarivanje konkurencije, nedostatak podataka.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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<\/i><\/span><\/i><\/span>Opis poduze\u0107a<\/span><\/i><\/div>

Opis:<\/b> Detaljne informacije o poduze\u0107u, misija i vizija.<\/span><\/p>

Najbitnije to\u010dke:<\/b> Povijest poduze\u0107a, poslovni model, misija i vizija, pravna struktura.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Nepotpune informacije, nejasna misija i vizija.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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Opis:<\/b> Organizacijska struktura i tim.<\/span><\/p>

Najbitnije to\u010dke:<\/b> Struktura upravljanja, biografije klju\u010dnih \u010dlanova tima, odgovornosti i zadaci.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Neprecizne informacije o timu, izostavljanje klju\u010dnih \u010dlanova.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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Opis:<\/b> Plan za dosezanje ciljnog tr\u017ei\u0161ta.<\/span><\/p>

Najbitnije to\u010dke:<\/b> Marketin\u0161ki ciljevi, strategije promocije, distribucijski kanali, prora\u010dun za marketing.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Nerealni ciljevi, neadekvatne strategije promocije, zanemarivanje prora\u010duna.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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Opis:<\/b> Opis proizvoda ili usluga koje se nude.<\/span><\/p>

Najbitnije to\u010dke:<\/b> Detaljan opis proizvoda\/usluga, jedinstvene zna\u010dajke, razvojni planovi.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Nedostatak detalja, zanemarivanje diferencijacije od konkurencije.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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Opis:<\/b> Prora\u010dun, financijske projekcije i zahtjevi za financiranjem.<\/span><\/p>

Najbitnije to\u010dke:<\/b> Bilanca, ra\u010dun dobiti i gubitka, projekcije nov\u010danog toka, financijske potrebe.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Nejasni ili nerealan prora\u010dun, zanemarivanje rizika, nedostatak podataka.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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Opis:<\/b> Dodatne informacije koje podupiru plan.<\/span><\/p>

Najbitnije to\u010dke:<\/b> Dopunske analize, biografije klju\u010dnih osoba, tehni\u010dke specifikacije, pravni dokumenti.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Previ\u0161e ili premalo informacija, nedostatak relevantnih priloga.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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Opis:<\/b> Identifikacija klju\u010dnih rizika i prilika za poslovanje.<\/span><\/p>

Najbitnije to\u010dke:<\/b> SWOT analiza, planovi za upravljanje rizicima, potencijalne prilike za rast.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Ignoriranje potencijalnih prijetnji, nerealne prilike.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>

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Opis:<\/b> Detaljan plan provedbe strategija i aktivnosti.<\/span><\/p>

Najbitnije to\u010dke:<\/b> Vremenski raspored, klju\u010dne aktivnosti, odgovornosti i zadaci.<\/span><\/p>

Pogre\u0161ke za izbje\u0107i:<\/b> Nejasan vremenski raspored, nedostatak specifi\u010dnih aktivnosti.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Po\u010detak poslovnog planiranja<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prije pisanja poslovnog plana va\u017eno je razumjeti vrijednost kroz razvoj poslovnog modela<\/b> jer poslovni model poma\u017ee u postavljanju temelja za cjelokupno poslovanje. Izrada poslovnog modela omogu\u0107ava brzo testiranje i prilagodbu razli\u010ditih aspekata poslovanja prije ulaska u detaljno planiranje.<\/p>

Zatim slijedi\u00a0detaljna razrada poslovnog plana<\/span>\u00a0– dokumenta koji opisuje kako \u0107e se poslovni model provesti u praksi.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Prikupljanje podataka<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Za po\u010detak planiranja potrebne su bitne pretpostavke i ulazni podaci. Za prikupljanje podataka o <\/span>ciljnom tr\u017ei\u0161tu<\/b> primjenjive su metode anketiranja ciljane skupine, fokus grupe, analiza kupovnih navika itd., a cilj je prikupiti demografske podatke, pona\u0161anje potro\u0161a\u010da, potrebe i preferencije.<\/span><\/p>

Za analizu tr\u017ei\u0161ta<\/b> prikupljaju se podaci o veli\u010dini tr\u017ei\u0161ta, trendovima, segmentaciji, konkurenciji itd, a podaci se saznaju iz sekundarnog istra\u017eivanja (izvje\u0161\u0107a, studije), anketa, intervjua i analitika tr\u017ei\u0161ta.<\/p>

U sklopu financijskih projekcija<\/b> klju\u010dno je biti svjestan tro\u0161kova pokretanja, operativnih tro\u0161kova, o\u010dekivanih prihoda i financijskih potreba a oni se procjenjuju kroz analizu sli\u010dnih poduze\u0107a, konzultacije s financijskim stru\u010dnjacima i prikupljanje ponuda za predvi\u0111anje tro\u0161kova.<\/p>

Konkurencija se analizira<\/b> kroz istra\u017eivanje tr\u017ei\u0161ta i SWOT analizu, a informacije koje poduze\u0107e \u017eeli prikupiti ti\u010du se glavnih konkurenata, njihovih prednosti i slabosti, tr\u017ei\u0161nog udjela, strategije itd.\u00a0<\/p>

Razrada proizvoda i usluga<\/b> nezaobilazan je dio poslovnog plana, a informacije koje moraju biti definirane su specifikacije proizvoda\/usluga, jedinstvene prodajne to\u010dke, cijene itd. koje se saznaju razvojem prototipa, testiranjem na tr\u017ei\u0161tu, prikupljanjem povratnih informacije korisnika.<\/p>

Operativni plan<\/b> sadr\u017ei procese proizvodnje, logistiku, i resurse, a analiza industrijskih standarda, konzultacija s operativnim stru\u010dnjacima i procjena kapaciteta pru\u017eaju informacije koje su potrebne za spomenuti dio planiranja.<\/p>

Marketin\u0161ka strategija<\/b> sadr\u017eava kanale promocije, marketin\u0161ke aktivnosti, i bud\u017eet, a definira se nakon analize tr\u017ei\u0161ta, testiranja marketin\u0161kih kampanja, procjena ROI-a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Poslovno planiranje uz regulacije<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Jo\u0161 je va\u017eno postupati prema pravnim i regulatornim zahtjevima<\/b> poput licenciranja, propisa, i standarda koje je mogu\u0107e saznati preko konzultacija s pravnicima, istra\u017eivanja regulatornih tijela i pra\u0107enja zakonodavnih promjena.<\/p>

Dakle, neki od mogu\u0107ih na\u010dina procjene i dobave podataka su primarno i sekundarno istra\u017eivanje, analiza konkurencije, testiranje tr\u017ei\u0161ta i konzultacije sa stru\u010dnjacima, a neovisno o tipu poslovanja, za prikupljanje podataka s ciljem stvaranja poslovnog plana bit \u0107e vam potreban bar jedan od ovih na\u010dina.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u010ceste poduzetni\u010dke pogre\u0161ke i savjeti kod izrade poslovnog plana<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pobrojane \u010deste gre\u0161ke u nastavku mo\u017eete shvatiti kao upozorenje da ne u\u010dinite isto kako bi se vjerojatnost predvidivih pogre\u0161aka pri stvaranju plana svela na minimum<\/a>. S druge strane svake kartice nudi se i savjet za izbjegavanje potencijalnog problema. Kako biste sprije\u010dili potencijalne gre\u0161ke kod pisanja poslovnog plana, pomognite si raznim primjerima poslovnog plana.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kriva procjena tr\u017ei\u0161ta<\/h2>
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Nerealna ocjena tr\u017ei\u0161ta i mogu\u0107nosti plasmana<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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Kako prevenirati<\/h2>\n
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Provesti temeljito istra\u017eivanje tr\u017ei\u0161ta, analizirati konkurenciju, koristiti vjerodostojne izvore podataka<\/span><\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kriva procjena prihoda i rasta prihoda kroz vrijeme<\/h2>
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Precijenjeni ukupni prihodi i njihov rast kroz vrijeme<\/p>

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Kako prevenirati<\/h2>\n
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Biti konzervativan u procjeni prihoda, oslanjati se na realne podatke i povijesne trendove, uzeti u obzir tr\u017ei\u0161ne uvjete<\/p>

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Kriva procjena tro\u0161kova<\/h2>
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Kako prevenirati<\/h2>\n
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Detaljno planirati sve operativne i nepredvi\u0111ene tro\u0161kove, konzultirati se s financijskim stru\u010dnjacima<\/p>

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Nedostatak obrtnih sredstava za poslovanje<\/h2>
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Nedovoljna sredstva za svakodnevno poslovanje<\/span><\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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Kako prevenirati<\/h2>\n
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Pravilno planirati nov\u010dani tok, osigurati rezerve i pristup kreditnim linijama za nepredvi\u0111ene tro\u0161kove<\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kome se obratiti?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Poslovni plan pretpostavlja dobar poslovni model, sadr\u017ei informacije o svim bitnim aspektima poslovanja poduze\u0107a i slu\u017ei za razne interne procjene kao i eksterno informiranje (s ciljem prikupljanja financijskih sredstava). Va\u017eno je prikupiti kvalitetne informacije kako bi se izbjegle \u010deste pogre\u0161ke pri planiranju.\u00a0<\/p>

Pri tome vam mogu pomo\u0107i primjeri poslovnih planova, brojne agencije, umjetna inteligencija,\u00a0poduzetni\u010dki inkubatori<\/a>\u00a0i\u00a0Smion<\/a>.\u00a0<\/p>

Ako je va\u0161e poslovanje orijentirano na razvoj poduzetni\u0161tva i pru\u017eanje podr\u0161ke startupima te ako \u017eelite organizirati radionicu o poslovnom planiranju ili dalje prenositi koncepte koji \u0107e va\u0161im korisnicima biti vrijedni,\u00a0obratite nam se<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sve \u0161to morate znati o poslovnom planiranju i kako napisati poslovni plan -\u0161to svaki mora sadr\u017eavati? Koje su naj\u010de\u0161\u0107e pogre\u0161ke poduzetnika pri poslovnom planiranja i kako ih prevenirati…<\/p>\n","protected":false},"author":4,"featured_media":13433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"acf":[],"yoast_head":"\nSve \u0161to morate znati o poslovnom planiranju - Smion<\/title>\n<meta name=\"description\" content=\"Kako napisati poslovni plan i sve \u0161to morate znati o poslovnom planiranju pri pokretanju poduze\u0107a - donosimo \u010deste pogre\u0161ke i savjete!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smion.com\/hr\/sve-sto-morate-znati-o-poslovnom-planiranju\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sve \u0161to morate znati o poslovnom planiranju\" \/>\n<meta property=\"og:description\" content=\"Donosimo vam pregled radnji koje je potrebno poduzeti u fazi pripreme poslovnog plana i sa\u017eetak komponenti koje dobar poslovni plan mora sadr\u017eavati s primjerima dobre prakse i primjerima naj\u010de\u0161\u0107ih pogre\u0161aka koje poduzetnici previ\u0111aju prilikom sastavljanja poslovnog plana.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smion.com\/hr\/sve-sto-morate-znati-o-poslovnom-planiranju\/\" \/>\n<meta property=\"og:site_name\" content=\"Smion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smion.daretoinnovate\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-29T07:16:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T10:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smion.com\/wp-content\/uploads\/2024\/08\/poslovno-planiranje-Blog-Banner-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/sve-sto-morate-znati-o-poslovnom-planiranju\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/sve-sto-morate-znati-o-poslovnom-planiranju\\\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\\\/\\\/smion.com\\\/#\\\/schema\\\/person\\\/3b1df19eacee5337486b563bf9d4fca2\"},\"headline\":\"Sve \u0161to morate znati o poslovnom planiranju\",\"datePublished\":\"2024-08-29T07:16:56+00:00\",\"dateModified\":\"2024-11-06T10:02:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/sve-sto-morate-znati-o-poslovnom-planiranju\\\/\"},\"wordCount\":2079,\"publisher\":{\"@id\":\"https:\\\/\\\/smion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/sve-sto-morate-znati-o-poslovnom-planiranju\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smion.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/poslovno-planiranje-Blog-Banner-1.png\",\"articleSection\":[\"Uncategorized @hr\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smion.com\\\/hr\\\/sve-sto-morate-znati-o-poslovnom-planiranju\\\/\",\"url\":\"https:\\\/\\\/smion.com\\\/hr\\\/sve-sto-morate-znati-o-poslovnom-planiranju\\\/\",\"name\":\"Sve \u0161to morate znati o poslovnom planiranju - 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