{"id":10046,"date":"2021-04-09T11:52:25","date_gmt":"2021-04-09T11:52:25","guid":{"rendered":"https:\/\/smion.com\/startups-vs-covid-19-2\/"},"modified":"2024-04-09T11:58:40","modified_gmt":"2024-04-09T11:58:40","slug":"startups-vs-covid-19-2","status":"publish","type":"post","link":"https:\/\/smion.com\/hr\/startups-vs-covid-19-2\/","title":{"rendered":"Startups Vs Covid-19"},"content":{"rendered":"\t\t
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Kako startupi i poduzetnici mogu pomo\u0107i dru\u0161tvu odr\u017eati svoje poslovanje u vrijeme pandemije korona virusa<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"startups-vs-covid-19-smion\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Svjedo\u010dimo neizvjesnosti<\/strong> koja nas vra\u0107a na brigu o osnovnim ljudskim potrebama, zdravlju i solidarnosti<\/strong>. Svi se trudimo sna\u0107i u novim i nepoznati okolnostima. Kao poduzetnici<\/strong> ve\u0107 osje\u0107amo zna\u010dajne posljedice trenutne krize, ali se i pripremamo za ono \u0161to dolazi nakon nje.<\/strong>
Zajedno sa sudionicima na\u0161ih meetupa stvaramo sadr\u017eaj<\/strong> koji poma\u017ee pojedincima, organizacijama, profesionalcima i poduzetnicima u o\u010duvanju i daljnjem razvoju .
U nastavku pogledajte najave nadolaze\u0107ih predavanja<\/strong> te saznajte \u0161to smo nau\u010dili kroz do sada obra\u0111ene teme<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Odr\u017eana predavanja<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. Prilago\u0111avanje promjenama radnih uvjeta<\/h3>\n
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Prvi predava\u010d bio je \u017deljko \u0160vedi\u0107 CEO TestDome-a i GameBox-a. U obje njegove kompanije zaposlenici rade na daljinu, a tako je bilo i prije koronavirusa. \u017deljko je sa sudionicima podijelio prednosti rada od ku\u0107e u odnosu na rad u uredu te je ponudio alate za lak\u0161u komunikaciju i koordinaciju tima.<\/p>\n

Nakon \u017deljka, predavanje je odr\u017eao Mladen Geng, Operations Manager iz agencije Bornfight, koji je sudionike upoznao s alatima koje je Bornfight uveo kako bi olak\u0161ali rad od ku\u0107e. Kroz njegovo predavanje smo saznali na koji na\u010din pristupiti klijentu te kakav ton komunikacije postaviti u ovim kriznim vremenima. Tako\u0111er, saznali smo ne\u0161to vi\u0161e i o pripremi za krizu te izradi scenarija za svaki pojedini ishod uzrokovan krizom.<\/p>\n

Vi\u0161e informacija o predavanju saznaj ovdje<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Planiranje tijeka novca za poduzetnike<\/h3>\n
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Hermes Arriaga, CEO Impact Huba Zagreb, prezentirao je na koji na\u010din Startupi i male firme mogu organizirati svoj tijek novca<\/strong> u ovim kriznim vremenima koja nam slijede. Hermes je s nama podijelio alate koje koristi za pra\u0107enje tijeka novca u Imapct HUB-u Zagreb, na\u010dine na koje firme i startupi mogu organizirati svoj vlastiti tijek novca te prepoznati tro\u0161kove koji \u0107e do\u0107i, ali i prona\u0107i na\u010dine da kriza za njih protekne \u0161to bezbolnije.<\/p>\n

Hermes je razjasnio pojmove tijek novca<\/strong>, nov\u010dana pista<\/strong> (engl.Cash Runway) i tempo tro\u0161enja novaca<\/strong> (engl. Cash burn rate) te objasnio njihovu vezu.
Dokumenti nastali tijekom na\u0161ih meetupa, koje nadopunjavamo u svrhu pomo\u0107i snala\u017eenja tijekom krize:<\/p>\n

Poduzetnici<\/strong>: Izvori pomo\u0107i poduzetnicima COVID-19<\/a><\/p>\n

Edukacija<\/strong>: Resursi za online edukaciju<\/a><\/p>\n

Vi\u0161e informacija o predavanju na Smion web stranici <\/a> <\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Odnos sa zaposlenicima u vrijeme Covid19<\/h3>\n
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U fokusu ovog meetupa bile su dvije teme. Prva tema je bila Odnos sa zaposlenicima za vrijeme Covid-19<\/strong>, a koju je vrlo stru\u010dno i elokventno odradio Vladimir Beni\u0107<\/strong> – osniva\u010d CareerCentra, employer branding trener i konzultant. Druga tema bila je kreativni brainstorming u kojem je fokus bio na nove vje\u0161tine potrebne za vrijeme nakon krize. <\/p>\n

\u017delite li saznati od HR stru\u010dnjaka kako graditi odnos sa zaposlenicima u vrijeme krize, ovo je predavanje za vas. Ovdje<\/a> prona\u0111i vi\u0161e informacija o predavanju<\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Mentalna \u010dvrsto\u0107a: kako biti sna\u017ean u dana\u0161nje vrijeme<\/h3>\n
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Kroz na\u0161 meetup istra\u017eili smo odgovor na pitanje \u2013 Kako se nastaviti razvijati u te\u0161kim i stresnim vremenima kako bi smo postali sna\u017eniji i vje\u0161tiji? <\/strong> <\/p>\n

U tome nam je pomogla Mirna \u0160midt,<\/strong> trenerica i coach pozitivne psihologije i interpersonalnih vje\u0161tina, a ujedno i osniva\u010dica Happiness Academz i Trainers Toolbox. Kroz Mirnino predavanje i kasniju diskusiju saznali smo kako mo\u017eemo odr\u017eati na\u0161 bazen mentalne otpornosti u balansu.<\/p>\n

Za vi\u0161e informacija pogledajte video, a u dodatnim materijalima u nastavku mo\u017eete dobiti vi\u0161e informacija o alatima koji su spomenuti tijekom predavanja.<\/p>\n

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  1. Web stranica na kojoj se mo\u017ee prona\u0107i vi\u0161e informacija o aktivnosti koje Mirna provodi: Happines Academy<\/a> i Trainers Toolbox<\/a><\/li>\n
  2. 10 Temelja Mentalne \u010cvrsto\u0107e: <\/span>10 Foundations of Resilience – 2020-04<\/a><\/li>\n
  3. Vi\u0161e informacija o predavanju <\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    5. Lekcije koje smo nau\u010dili organiziraju\u0107i VersusVirus.hr hackathon<\/h3>\n
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    Jeste li se ikad pitali kako to izgledati kad se okupi 10 organizacija s jednim ciljem da u dva tjedna organizira online hackathon u borbi protiv korona krize?<\/strong> Ovaj tekst u nastavku i video koji smo spremili za vas trebao bi odgovori na to pitanje kroz prikaz nau\u010denih lekcija.<\/strong> <\/p>\n

    Od 17. do 19. travnja<\/strong> sudjelovali smo u organizaciji prvog online VersusVirus.hr hackathona<\/strong>, a kako je tijekom organizacije bilo puno momenata za u\u010denje, odlu\u010dili smo napraviti \u201cLessons learned\u201d<\/strong><\/em>meetup<\/strong> kako bi sa svima podijelili nau\u010dene lekcije<\/strong> i pomogli u organizaciji budu\u0107ih sli\u010dnih doga\u0111aja.<\/p>\n

    Vi\u0161e informacija o samom hackathonu mo\u017eete prona\u0107i na linkovima u nastavku i u videu s doga\u0111aja.<\/p>\n

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    1. Web stranica VersuVirus.hr hackathona<\/a><\/li>\n
    2. Intervju s Hackathona<\/a> objavljen na Netokracija.hr<\/li>\n
    3. Kako organizirati hackathon u dva tjedna? VersusVirus.com<\/a><\/li>\n<\/ol>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      6. Strate\u0161ko upravljanje u kriznim vremenima<\/h3>\n
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      U \u0161estom nastavku na\u0161e serije \u2018kriznih\u2019 meetupa Startups VS Covid19<\/strong> razgovarali smo na temu strate\u0161kog upravljanja u kriznim vremenima.<\/strong><\/p>\n

      Novonastala pandemija de facto predstavlja ponovnu disrupciju poslovanja te se name\u0107e kao novi globalni megatrend. Iako mnogi to pri\u017eeljkuju, neki smatraju da povratka na \u2018staro\u2019 ne\u0107e biti.<\/strong> Organizacije bilo kojeg tipa su prisiljene naglo mijenjati svoje poslovne prakse i posljedi\u010dno strate\u0161ko pozicioniranje.<\/p>\n

      Kakav utjecaj na proces strate\u0161kog upravljanja<\/strong> organizacijama, prvenstveno poduze\u0107ima, mo\u017ee ostvariti ova pandemija? Kako strate\u0161ki promi\u0161ljati<\/strong> i pripremiti se na neizvjesnosti sutra\u0161njice? Koji je misaoni proces<\/strong> i kakve alate<\/strong> mo\u017eemo koristiti? Samo su neka od pitanja na koja nam je odgovor dao gost predava\u010d Doc. dr. sc. Ernest Vla\u010di\u0107, MBA. <\/p>\n

      Saznaj vi\u0161e<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      7. Postavljane cijene i cjenovna taktika u doba krize – online meetup<\/h3>\n
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      U vrijeme ekonomske kontrakcije generalno rezanje tro\u0161kova i pad prihoda rezultira smanjenim prilikama na tr\u017ei\u0161tu.<\/p>\n

      Zadr\u017eavanje klijenata postaje te\u017ee, a pronalazak novih ve\u0107i je izazov nego prije. Ova situacija se odra\u017eava i na cjenovnu politiku organizacija<\/strong> te se postavlja pitanje treba li smanjenim cijenama zadr\u017eati klijente<\/strong> i kako pristupiti u pregovorima, a \u0161to je bila tema ovog meetupa. Bilo da imate postoje\u0107i proizvod ili uslugu o \u010dijoj cijeni danas mo\u017ee ovisiti potra\u017enja, ili razvijate potpuno novi \u010diju cijenu tek treba odrediti, za oba slu\u010daja predstavljeni su pristupi u razmi\u0161ljanju, tehnike i postupci. <\/strong> <\/p>\n

      Koje druge kriterije uzeti u obzir kod odre\u0111ivanja cijene i kako stvoriti odgovaraju\u0107i \u2018mix\u2019 za krizno poslovanje, saznajte u videu sa na temu Postavljanje cijene i cjenovna taktika u doba krize<\/b> u kojem prezentira Snje\u017eana Kupres.<\/b><\/p>\n

      Vi\u0161e o predavanju<\/a><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      8. Venture Building 101<\/h3>\n
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      Postoji vi\u0161e na\u010dina kako tvrtke mogu ostati konkurentne i rasti, ali svaki je na\u010din utemeljen na inovacijama.<\/p>\n

      Mo\u017eemo re\u0107i da je ovo light motiv na\u0161em meetupa na temu Venture Building 101 odr\u017eanom 17.6.2020. na kojem su govorili Bryan Long<\/b><\/a>, Founder, Testing Ground; CEO, Stacck; Digital transformation, Citi Bank iz Singapura; Nicholas Wodtke<\/a>, Digital Transformation Global Leader \u2013 Disney, Samsung, Sony iz Londona i Filip Stipan\u010di\u0107<\/a>, iz Lean Startup Hrvatska.<\/p>\n

      Po\u010dev\u0161i od uvoda i definiranja Venture Building modela do koraka u procesu i iskustava kroz projekte, kroz predavanja i razgovor obuhvatili smo \u0161iroko podru\u010dje interesantne teme Venture Buildinga.<\/p>\n

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      1. Alat procjene spremnost kompanije na primjenu venture buildinga: Spremnost na Venture Building<\/a><\/li>\n
      2. Vi\u0161e informacija o Venture Buildingu: \u2013 https:\/\/leanstartup.hr\/venture-building\/<\/a><\/li>\n
      3. Smion Web stranica<\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        9. Ne ostavljajte novac na stolu – postavljanje cijene za startupe<\/h3>\n
        \n

        Na\u0161 9. online meetup u suradnji s organizacijom Reach for Change Croatia<\/strong><\/a> naslova Postavljanje cijene za startupe <\/b>ugostio je me\u0111unarodno priznatu stru\u010dnjakinju, Eleonoru Sakalauskait\u0117<\/b>.<\/p>\n

        Eleonora je govorila o tome kako monetizirati vrijednost proizvoda i izbje\u0107i klju\u010dne gre\u0161ke, podijelila nam je neke vrijedne i prakti\u010dne savjete koje donosimo u nastavku:<\/p>\n

          \n
        1. Komunicirajte vrijednost<\/strong> \u2013 naglasite i kvantificirajte dobrobiti koje va\u0161 proizvod pru\u017ea, a ne njegove funkcionalnosti<\/li>\n
        2. \u0160to vi\u0161e mogu\u0107nosti, to je ve\u0107a volja za pla\u0107anjem<\/strong> \u2013 9 dobrobiti u 4 opcije proizvoda je psiholo\u0161ka granica<\/li>\n
        3. Cijena prije proizvoda<\/strong> \u2013 cijenu proizvoda treba znati na po\u010detku kako bi se dokazala rentabilnost<\/li>\n
        4. Promi\u0161ljajte cijenu<\/strong> \u2013 o cijeni razmislite \u010de\u0161\u0107e nego jednom godi\u0161nje<\/li>\n
        5. Diferencirajte cijenu<\/strong> \u2013 uvijek ponudite vi\u0161e opcija i cijena za proizvode<\/li>\n
        6. Popusti<\/strong> \u2013 nikada ne dajte bezuvjetne popuste.<\/li>\n<\/ol>\n

          Cijelo predavanje Pricing for startups <\/i><\/b>mo\u017eete pogledati na linku u nastavku a u slu\u010daju da imate dodatnih pitanja ili prijedloga za budu\u0107e meetupa slobodno nam pi\u0161ite.<\/a><\/p>\n<\/div>\n

          Vi\u0161e informacija o predavanju.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          <\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Kako startupi i poduzetnici mogu pomo\u0107i dru\u0161tvu odr\u017eati svoje poslovanje u vrijeme pandemije korona virusa Svjedo\u010dimo neizvjesnosti koja nas vra\u0107a na brigu o osnovnim ljudskim potrebama, zdravlju i solidarnosti. Svi se trudimo sna\u0107i u novim i nepoznati okolnostima. Kao poduzetnici ve\u0107 osje\u0107amo zna\u010dajne posljedice trenutne krize, ali se i pripremamo za ono \u0161to dolazi nakon […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10046","post","type-post","status-publish","format-standard","hentry","category-uncategorized-hr"],"acf":[],"yoast_head":"\nStartups Vs Covid-19 - Smion<\/title>\n<meta name=\"description\" content=\"Kako startupi i poduzetnici mogu pomo\u0107i dru\u0161tvu i odr\u017eati svoje poslovanje u vrijeme pandemije korona virusa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smion.com\/hr\/startups-vs-covid-19-2\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startups Vs Covid-19 - 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